Planning to make a new fancy business card for your new service?
In today’s post, we’ll teach you how to create business cards with QR Codes.
QR codes are machine-readable codes, similar to bar-codes, but designed for smart phones.
When scanned, the QR code will take you to a specific online destination.
As you can imagine, QR codes can be quite a powerful marketing tool, especially when used correctly.
Business cards have been around since printers have been invented, and they will always be a powerful networking tool.
Thanks to photo-editing tools; anyone can design their own business card, in a few minutes.
So what happens when you bridge the two, and learn how to create business cards with QR codes?
Let’s find out.
Create Business Cards with QR Codes = Unlimited Marketing Potential
There are quite a few advantages to learning how to create business cards with QR codes.
For starters, having a QR code on your card makes it much easier for people to visit your website.
Normally, a business card will contain your business logo with contact details and a website link.
To visit the link, readers have to either type the website address directly into their web-browser on their computer or smart-phone.
With QR codes, that step can be completely eliminated.
To visit your website, the reader will only need to open the QR Code Scanner app on their phone and scan your card.
In less than a second, their phone will take them to your website, where they can find more details about your business.
As you can see, there’s a lot of potential for marketing with QR codes.
We’ll talk about some QR code marketing ideas later on in this article, but first lets learn how to create business cards with QR codes.
What You’ll Need:
- Internet Connection
- A Website (We’ll talk about how to make one in a few minutes later on in this article)
- Canva.com (completely free image-editing tool. You can even do this in MS Paint, but Canva is a little more user-friendly, and it has templates)
- Your QR Code (we’ll walk you through how to make one for your business)
- Time Required: 10 minutes or less!
To get started, we’ll open the Business Cards section on Canva (complete the simple sign-up form) and hit “Create New Design”.
Next, browse through the templates to find “Business Card” template:
Here you’ll find a bunch of business card templates that you can edit to include your business’ details.
Creating a QR Code:
Creating a QR code is really easy – there are plenty of free QR code generators you can use to make a custom QR code.
I used this one, and all you have to do is enter the destination of the QR code (website link) and click the generate button.
The destination should be your website.
Don’t have a website?
Of course, we need a destination, so first we need to make a website.
If you never made a website before, it might seem really complicated, and something that’s best to left to website developers and coders.
But to be perfectly honest, nowadays making a website is really – really – easy and anyone can do it.
The hard part is not making a website, it’s marketing and getting traffic to the website.
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You need a website because you need a place where you can include more information about your business or services.
There’s only so much free space on a business card, and if you try to include all your business information on a business card it will be far too cluttered.
Even if you only provide small-time services; its still very important to have a website with some samples of previous work, testimonials, and other details.
Add The QR Code to Your Business Card Template:
Once you have a website, type it into the QR Code Generator and download your QR code.
Next, we need to move elements around in the Canva template to find a place for our QR code.
QR codes don’t look very nice; they have to be white and black, otherwise they won’t be readable.
Take a look at the example below.
On other side of the business card template, I moved the name and title up a bit and the space below is perfect for a QR code.
(Hint: Make sure not to tamper with the width to height ratios, if a QR code is too stretched it won’t be readable)
When you resize an image with Canva, the ratios will stay the same, unless you hold SHIFT, then you can edit more freely.
In the case of QR Codes, don’t hold the shift button when you resize the image.
Once all your details and the QR code has been added, download the files to your computer and open them.
Then, take out your phone, open the QR Code Scanner app, and see if the code works.
You don’t want to send the template to a print shop with a faulty QR Code!
If everything works, send the files to a print-shop.
And you’re done.
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You Just Learned How to Create Business Cards with QR Codes!
See, it wasn’t that difficult.
Nowadays, its always a good idea for businesses to include a QR code in their marketing material, chances are you have seen billboards and other advertisements with them.
One idea would be to make a QR code that – when shown – provides a discount or a free product.
People are always looking to save some cash so they’ll be more likely to scan the code.
You can also create “Dynamic” QR codes where you can track how many times they have been scanned or set a limit on the amount of times it can be scanned, along with other features.
Bonus Idea: Create a QR code with your affiliate link to a specific product you want to promote.
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Have you made a business card with qr codes before? Leave a comment!
Thanks for taking the time to read this short business card tutorial.
Great information Todd! A while ago I had some business cards printed for an offline business and I thought about including a QR code. In the end I didn’t include a QR code because I read that many people didn’t know what it was or what they should do with it.
In hindsight, I think I should have put the QR code on the business card. Some people would have known what it was and for the others, well, they still have the website address.
Perhaps the most important point from your post is that businesses should have a website. No website means lost business!
Hey Peter, thanks for the feedback and hindsight is always 20/20. Business cards are cheap, so that’s an easy fix if you decide it’s needed in the future.
I think over time it would seem natural for this concept to develop and become second nature.
And yes, why not have a website in this day and age, it’s an easy way to make some extra cash. Here’s my favorite website builder.
Honestly, I never thought that business cards and QR codes can be combined together! What a unique way of marketing!
I think this is a really creative idea, combining an old method with newer technology. More people will be attracted to such things.
How will the people scan the QR code? Is there a universal QR code scanner, or do you have to create an app just for it?
Thanks Michael for your feedback. There are apps on smart phones that you can use to scan the business card.
And agreed, this is a really new way of marketing yourself and I think we’ll see this trend become common place in the near future.
W Tucker says
I’ve always wondered how to create a QR code and now I know. Thanks.
I think it’s a great idea to put a QR code on your business card because, as you say, all you have to do is scan the code and you’re taken directly to your website. It will be more inviting than if someone has to find your web address and then type it into their browser.
I like the idea and am gonna try it.
Thanks for the article on how to do this.
Absolutely W Tucker, were witnessing innovation happening. In time, this will be another up-sell from the print shops.
Thanks for your feedback on the post.
Genius! What a great Idea! Now that I think about it, when I get a business card it usually just winds up at the bottom of my purse because I’m “waiting to check it out later when I get on my computer” But if there was a QR code I would definitely be more likely to check it out on my phone right there. Thanks for posting!
You bet Laura, happy to help.
Indeed an spectacular post, in which you have shared with us the easiest way to create a business card which contain QR code.
Hope, your step by step guidance make it easy for individuals to create business cards with QR codes easily and effectively.
Thanks for fantastic share 🙂
Thanks for the feedback Mairaj, much appreciated.
Awesome stuff. I really like QR codes, they are so convenient and it seems that they are now being used more and more.
I was actually thinking about adding a QR code to my business card, but now that I can see how easy it is I am convinced.
I am currently living in China, and here QR codes are used everywhere both digital and on printed material. It makes good sense since Chinese people are literally looking at their smartphone 24/7 lol.
Thanks for your feedback Marcus, good to hear.
This article was very interesting. …. I never knew you could put a bar code on a business card and have it go straight to a destination (your website).. That is mind blowing…I would definitely think about investing in this type of advertisement if I was a people’s person but I’m not that’s why I like having an online business.
Nice points Quang, thank you.