In this post you’ll learn how to improve your website ranking in Google.
When it comes to building a website, the main problem people struggle with is ranking in Google.
Since Google is the top search engine in the world, we need to learn how to optimize articles and our websites to improve rank.
If you’re not sure how to improve your website ranking in Google, then you’ll learn some helpful tips in this article.
How to Improve Your Website Ranking in Google:
First, we need to understand the main factor that determine a website’s rank in Google.
Here are the main factors:
- Website Speed.
- Domain Age.
- Quality Content.
- Unique Back-links.
Focus on these, and your website will climb the ranks with no problems.
Factors You Can Focus On Now:
The main things that we can proactively control are the Keywords and the Quality Content (that’s content that provides value).
So we’ll focus on that first. Once we have some targeted keyword based content, we can work on the other factors.
You’ll need to write or find a writer.
For example, lets say we wrote a review for a product we want to promote. It’s detailed, unbiased, and includes screenshots and keywords.
It’s decently optimized. But it’s not ranking in Google because it’s so new.
Well, now we can start working on promoting it.
Writing quality content and hitting the publish button is not all it takes.
That’s only the beginning!
So now that we have quality content, we can focus on unique back-links, avoiding penalties, and social signals.
Acquiring Unique Back-links:
Though back-links are the center of hot debates, they’re still an important ranking factor. Once again, it boils down to quality over quantity!
You’ll often see software or services that offer thousands – maybe hundreds of thousands – of back links for a few dollars.
Those are NOT the back-links you need.
You want back-links from relevant sites.
So let’s take that article review example, how can we build back-links for that article?
One of the easiest ways would be to reach out to popular websites within your industry and ask to write a guest post for them and casually include the link to your review, for further reading material.
Network within Your Niche!
There are also other ways to build back-links without interacting with anyone.
But I have found networking can provide the best – most natural – results.
On that note, most website owners won’t want to include your link on their site for free – or without benefiting them in some way.
So you’ll often need to make some sort of deal with them so they can benefit from it.
Yes, outreach takes time. But it’s powerful.
I recommend using this approach on your more detailed articles, such as in-depth guides, case studies, or other long-form content.
Social Signals and Ranking in Google:
So we got quality content, back-links.
What’s next? Social signals.
Social signals are pings from social media websites, the most popular being Facebook and Twitter.
In simple terms, the more people share your website; the rank improves. So we’ll need to encourage people to share our content.
To do this, we’ll need to write very detailed content and include a catchy title. Some types of content are more popular on social media than others.
For example, list articles do well on social media, along with case studies and interviews.
Here are some ideas for getting more shares on social media:
- Network. Share other people’s articles and ask for them to share yours.
- Share your links in groups.
- Include catchy titles.
- Ask people to share the article.
- Create a contest.
Further reading material:
Follow those steps and your articles will have a lot of social signals.
Understanding Google Penalties:
Contrary to what you might think, Google has a wide range of penalties they can slap on a site.
One common mistake new internet marketers make is they assume more back-links means more chances to rank. So they head out and buy all the back-links packages they can find, bombarding their site with random links.
What ends up happening is once Google crawls the site it sees all these crappy unrelated links, and assumes your website is another spam site.
It slaps you with a rank penalty and your website disappears from the search results.
Penalties are quite common and they can be disastrous for website owners. If you have this problem, don’t worry, all hope is not lost.
You can manually take a look at the links pointing to your site and use Google’s webmaster tool to disavow the links.
This tool also helps you fight back when your competition tries to send a bunch of spam links to your site to get it removed from Google.
Unfortunately, it’s a tactic a lot of companies use on each-other.
Perspective on Website Rank and Google:
To be honest, even the most experienced internet marketers don’t know exactly how to rank a website in Google.
Google’s ranking algorithm is kept secret – and for a good reason.
But there are a lot of factors that have been made public, most of them revolve around quality content.
On the other hand, even if you write quality content, that doesn’t always guarantee your articles will always be in the first results page.
It takes time to move up the ranks. But if you follow a few essential guidelines like this, there’s a good chance your websites rank will vastly improve.
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Wrapping It Together:
So how to improve your ranking in Google is a lot more than just writing quality content and hitting the publish button.
There are other – behind the scenes – factors that you need to consider too.
Still, if you work on only writing content; you’ll be far ahead of the people who pump out thousands of crap articles.
To summarize, the focus should still be on writing valuable and relevant content for your audience.
Once that’s done, we can take a break, and focus on promoting the content a bit. Then, write another article, and repeat the process until you reach your goal.
Then… beat your next goal.
Liked the article? Please share it on social media and don’t forget to leave a comment. Have ideas on how to improve your website ranking in Google, let’s hear them.