In this post you’ll learn how to improve your website ranking in Google.
When it comes to building a website, the main problem people struggle with is ranking in Google.
Since Google is the top search engine in the world, we need to learn how to optimize articles and our websites to improve rank.
If you’re not sure how to improve your website ranking in Google, then you’ll learn some helpful tips in this article.
How to Improve Your Website Ranking in Google:
First, we need to understand the main factor that determine a website’s rank in Google.
Here are the main factors:
- Website Speed.
- Domain Age.
- Quality Content.
- Unique Back-links.
Focus on these, and your website will climb the ranks with no problems.
Factors You Can Focus On Now:
The main things that we can proactively control are the Keywords and the Quality Content (that’s content that provides value).
So we’ll focus on that first. Once we have some targeted keyword based content, we can work on the other factors.
You’ll need to write or find a writer.
For example, lets say we wrote a review for a product we want to promote. It’s detailed, unbiased, and includes screenshots and keywords.
It’s decently optimized. But it’s not ranking in Google because it’s so new.
Well, now we can start working on promoting it.
Writing quality content and hitting the publish button is not all it takes.
That’s only the beginning!
So now that we have quality content, we can focus on unique back-links, avoiding penalties, and social signals.
Acquiring Unique Back-links:
Though back-links are the center of hot debates, they’re still an important ranking factor. Once again, it boils down to quality over quantity!
You’ll often see software or services that offer thousands – maybe hundreds of thousands – of back links for a few dollars.
Those are NOT the back-links you need.
You want back-links from relevant sites.
So let’s take that article review example, how can we build back-links for that article?
One of the easiest ways would be to reach out to popular websites within your industry and ask to write a guest post for them and casually include the link to your review, for further reading material.
Network within Your Niche!
There are also other ways to build back-links without interacting with anyone.
But I have found networking can provide the best – most natural – results.
On that note, most website owners won’t want to include your link on their site for free – or without benefiting them in some way.
So you’ll often need to make some sort of deal with them so they can benefit from it.
Yes, outreach takes time. But it’s powerful.
I recommend using this approach on your more detailed articles, such as in-depth guides, case studies, or other long-form content.
Social Signals and Ranking in Google:
So we got quality content, back-links.
What’s next? Social signals.
Social signals are pings from social media websites, the most popular being Facebook and Twitter.
In simple terms, the more people share your website; the rank improves. So we’ll need to encourage people to share our content.
To do this, we’ll need to write very detailed content and include a catchy title. Some types of content are more popular on social media than others.
For example, list articles do well on social media, along with case studies and interviews.
Here are some ideas for getting more shares on social media:
- Network. Share other people’s articles and ask for them to share yours.
- Share your links in groups.
- Include catchy titles.
- Ask people to share the article.
- Create a contest.
Further reading material:
Follow those steps and your articles will have a lot of social signals.
Understanding Google Penalties:
Contrary to what you might think, Google has a wide range of penalties they can slap on a site.
One common mistake new internet marketers make is they assume more back-links means more chances to rank. So they head out and buy all the back-links packages they can find, bombarding their site with random links.
What ends up happening is once Google crawls the site it sees all these crappy unrelated links, and assumes your website is another spam site.
It slaps you with a rank penalty and your website disappears from the search results.
Penalties are quite common and they can be disastrous for website owners. If you have this problem, don’t worry, all hope is not lost.
You can manually take a look at the links pointing to your site and use Google’s webmaster tool to disavow the links.
This tool also helps you fight back when your competition tries to send a bunch of spam links to your site to get it removed from Google.
Unfortunately, it’s a tactic a lot of companies use on each-other.
Perspective on Website Rank and Google:
To be honest, even the most experienced internet marketers don’t know exactly how to rank a website in Google.
Google’s ranking algorithm is kept secret – and for a good reason.
But there are a lot of factors that have been made public, most of them revolve around quality content.
On the other hand, even if you write quality content, that doesn’t always guarantee your articles will always be in the first results page.
It takes time to move up the ranks. But if you follow a few essential guidelines like this, there’s a good chance your websites rank will vastly improve.
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Wrapping It Together:
So how to improve your ranking in Google is a lot more than just writing quality content and hitting the publish button.
There are other – behind the scenes – factors that you need to consider too.
Still, if you work on only writing content; you’ll be far ahead of the people who pump out thousands of crap articles.
To summarize, the focus should still be on writing valuable and relevant content for your audience.
Once that’s done, we can take a break, and focus on promoting the content a bit. Then, write another article, and repeat the process until you reach your goal.
Then… beat your next goal.
Liked the article? Please share it on social media and don’t forget to leave a comment. Have ideas on how to improve your website ranking in Google, let’s hear them.
Improving rankings is something all online business owners should be interested in. You give a good list of different factors and I like your warning that it will take time.
Many people seem to forget this when they are starting and expect to see instant results.
Like you I think backlinks are an important ranking factor although some seem to think just keep adding content regularly will get them some good Google rankings.
Once they are recognized as an authority I suppose they will get good rankings but it will take a long time. A few backlinks from the methods you mention will certainly speed things up.
Creating quality content around some low competition keywords and carrying out your on-page SEO are important if you want to rank on the first page of Google.
Getting some training on these factors will be a great help to a beginner.
Thanks for some great tips!
You bet Peter,
That’s all very true. I think quality content is the key ingredient, exposure through social media and low competition are the key for quick rankings.
Also, keyword position, helpfulness of content and some post posting habits make the difference.
For anyone who needs help with content and keywords, get our Free eBook to Target Traffic.
It’s like a guide for anyone who blogs or does content marketing.
That was an interesting read Todd. Very helpful
I am currently looking for ways to increase my Google rank but I’m finding that it’s a bit of a minefield out there. It is hard to know what I’m doing right and what I’m doing wrong.
I think I will try to do everything as natural as possible as that seems the safest way.
You can improve your website rankings in Google using all white hat (natural) techniques with an excellent effect.
You need t get your first 15 – 20 posts going, but I strongly encourage you to read our Free eBook on Targeting Traffic.
Here I breakdown how to find the right keywords your niche audience is searching, keyword placement, and post posting steps to improve how fast Google indexes and ranks your site.
I use this eBook like a guide for every post I write and I rank very quickly, sometimes in minutes.
Check it out, I think it will help you.
You are so right when you say that, ‘it takes time to get good rankings.’
When I first started off, I thought that in 3 or 4months my site would gain traction and I would be bringing in the money. I was wrong, it took me a whole year and a half till I started getting good rankings and ultimately traffic.
I heard so much about these backlink offer sites and its definitely something that I would want to stay away from.
As you said, its all about providing quality and engaging content. I know that its a hard way, but I personally believe that it will be well worth it.
Thanks for your feedback, one thing that you could look into for faster results is to build smaller product specific niche sites.
Wealthy Affiliate just finished a 4 week course on building smaller niche sites based of a product that I thought was awesome.
So you could have multiple smaller sites that produce a nice monthly income that are profitable sooner because they’re more specific.
Click here to check out the niche case study/webinar!
Have a great day!
Great tips on how to rank in Google. Writing quality content consistently is definitely key. I’m pretty good at writing content–it’s the consistency part I have trouble with! I am also realizing how important social sharing is. Nothing succeeds in a vacuum. I’ve been sharing on G+ and Facebook and seeing better results. Thanks for the great tips! Alanna
Thanks for your feedback on a post. You may want to try a posting schedule.
When I first started I tried to do every Monday Wednesday and Friday for example.
The other thing that I think helps Is speed writing. This was an assignment at wealthy affiliate and I found it very helpful.
You might be surprised at what the brain is capable of doing when you put a stopwatch on it and pick a topic.
Another good idea is getting a content writer. Then all you have to do is edit the content in your own voice with your own style.
I found this to be helpful at staying consistent with producing that quality content.
If you website is not profitable, that can be a bit of a challenge. But if you’re making money, just think of it as reinvesting in your online business.
A great place to get quality content packages is from Human Proof Designs.
They also produce custom niche websites that are pretty cool.
Jack Taylor says
Great article on how to rank your website in Google. When I first started online, I would build a website and then expect to see it in what ever keyword I thought the site should show up in. Over time you learn about keywords and SEO. Anyways, great tips on ranking in the search engines.
Thanks Jack, much appreciated feedback. I think I’ve created a pretty solid source on white hat seo and ranking content for the purpose of targeting a specific niche.
It’s free and you’re welcome to have it as a guide. I use the same system in every post I write.
Click here for the free eBook – works like a charm!
For me, it was very enjoyable to read and this article also is very informative about how to improve website rankings in google.
As you, I know that quality content is the most important thing for a website. But a good reminder always is necessary. 🙂
Speaking about these back-links look like I let that slip from my mind or maybe I never knew. Hmm. How many back-links do you have?
Good to know about penalties and that I need to avoid them. 🙂
Thank you for this article! After reading it I started to think about my own website.
Cool Linda, that’s great feedback and good to know this post helped.
I’ve got a free eBook you should check out, it’s almost like a guide for every post I publish.
There’s even a checklist of post publishing steps and one of them is sharing that post socially as well as a few Google Plus tips.
So those are all positive backlinks, I then share it to my email subscribers to get more traffic and of course encourage social shares and comments.
That really helps and then I do a lot of internal linking to build site authority.
Sometimes I might pay for a Facebook campaign and then each person that hits my post is like a back link.
Finally I try to get 10 comments on each post minimum. This seems to boost my rankings the quickest. Maybe it’s a combination that I do post publish.
Works like a charm. Get the free eBook right here on targeting traffic, keyword placement and post publish list. It’s like a 5 minute read or so.
Nice ebook! I read it. Thank you! It is useful.
I guess I also need to get 10 comments on my posts. I am just at the beginning and actually, this “website business” looks like a lot of fun. 🙂 I am happy I started to to this in the first place.
Now I am going to write quality content for my site. 🙂
Cheers to you too,
Nice Linda, thanks for the feedback on the book, now it’s time to build out your own helpful niche site.
Go for it and never look back!