If you’re wondering how to make a landing page in WordPress, than you came to the right place.
In this article, we’ll walk you through two simple strategies you can use to make a decent landing page with WordPress.
The first method is free, and a little rough around the edges; the second method requires an extra tool, but the landing pages look spectacular.
Without further delay, lets dive right in.
Do Good Looking Landing Pages Improve Sales Conversions?
Absolutely. Once you start doing A/B Testing, you’ll notice that every detail matters.
From the positioning of photos to the wording of your Call To Action statements, it all matters.
Keep Your Landing Pages Simple: Sometimes simple landing pages convert much higher than fancy versions.
I’ve found that most of the time, keeping things simple works better. Focus your efforts on creating a solid offer, while trying to create a crisp and clear landing page.
It all really comes down to what you’re offer is about, if it’s a strong offer, more people will want it.
Once again, its about providing as much value as possible.
Get a solid offer in place, and then worry about building the landing page. Some of my really basic sign-up forms have a higher conversion rate!
At this point, we’ll assume you already have an offer.
Use a Landing Page as Your Homepage on WordPress:
Want to have visitors land on a homepage? Its actually really easy to do that.
First you’ll need to make the page you want to display, so head on over and add a new page.
If you want to add a sign-up form, add the code in there.
Once the page is made, head on over to your WordPress dashboard. Click Settings and then Reading – you’ll see the options below:
Select Static Page and choose the page you just designed.
That’s it – you now have a new landing page!
The problem with this method is your menu and sidebar will be visible, which can distract from the content of your homepage.
There are ways to disable the menu and sidebar, but it involves tampering with your theme’s code, and you can accidentally ruin your whole site if you make a mistake.
So I don’t really recommend that method, unless you know what to do.
There are some other ways you can build a landing page too, lets take a look.
- Install a Custom Landing Page WordPress Theme
- Use a Landing Page Plugin
- Use a Paid Tool such as Thrive Architect
There are themes, mostly paid, that allow you the option to choose the template you want for each individual page. Some themes are worth buying for this feature alone!
But if you’re tight on cash, the plugin method is a great option.
Personally, I prefer to use paid tools because they offer plenty of features to build a high converting opt-in pages.
Also, you can cut down on the amount of plugins you use and that’s awesome for keeping your site speed lightning fast.
Using Landing Page Plugins:
Landing Page plugins are another easy way to make a nice opt-in page.
Here are some of the first plugin results:
I tried most of these, but I wasn’t impressed by any of them.
Either they’re too complicated to use or most the templates are locked.
But you can play around with some of the plugins – maybe you’ll find something that works for you.
Paid Landing Page Builders Work Wonders:
If you want to learn how to make the best landing pages in WordPress, the best option would be to use Thrive Architect.
Thrive offer more features that you can use to improve your business, such as A/B split-testing and what not.
Most of them also include templates that you just need to customize a tiny bit.
There are other tools out there like Lead Pages and ClickFunnels. I just dropped Lead Pages for Thrive Membership and it’s amazing.
I’m saving about $120 dollars per year going with Thrive and the pages I can create are SO MUCH BETTER.
I get unlimited high-converting themes at no extra cost and Thrive University (classes dedicated to improve your sales conversions).
If you need help increasing optin’s and sales conversions, I can attest to Thrive over any other plugin or external tool to build landing pages.
How to Make a Landing Page Thrive:
Thrive Architect is excellent, not only does it have amazing landing pages, you can build every type of optin and they’re much better looking than Aweber’s.
Plus you can A/B test multiple optins at the same time. Then choose the winner and test another page against one another.
Here’s some of the forms you can test against one another: Post Footer, Ribbons, Side Bar, Screen Filler, and more.
It’s pretty power stuff.
Anyways, how do we make a WordPress landing page with WordPress using Thrive?
Create an account with Thrive (Free Trial) >>
Connect your account to your email management system.
Next, either design a Landing Page or use one of the custom-templates.
Once you’re got your template, start designing you landing page.
Click Get the Plugin and you’ll download a zip file. Head back to WordPress and manually install the plugin.
Once activated, find the plugin in your dashboard, click Add New. Choose Homepage, this will show the page on the front-page of your website.
You can also choose Normal if you don’t want the page to be your homepage.
And that’s it.
Now you know how to make a landing page in WordPress!
Personally, I think Thrive is the perfect tool to make a landing page with WordPress.
It will save you so much time.
Want to Learn More About Thrive Architect, Read Our In-depth Review >>
Why Make a Landing Page?
There’s a website launch technique most people don’t know about and it can really help establish your brand.
How it works is you set up a landing page for your website with a “Coming Soon” title and a free offer.
People sign-up for your free offer and you build a list of people interested in your website. Meanwhile, in the background you continue building the site, writing articles, and what not.
So when you’re finally ready to officially launch the website, all you have to do is send an email blast to your list with the link.
It’s an awesome way to get some quick traffic to your site!
And Thrive Architect can make it possible for you to launch a website like that.
Its up to you to decide what is best for your website and online business. I know my sales conversions have exploded by over 100% using Thrirve – so it definitely works.
Concluding How to Make a Landing Page in WordPress:
So now you know how to make a landing page in WordPress, not too difficult, right?
P.S. If you would like to learn more about building an online business, check this out…
Here’s My Top Recommended Training >>
Building a list is very important and you should focus on it from day one! Thanks for taking the time to read this article about landing pages.
If you have any questions leave them in a comment below.
Great content and information on landing pages. This is something that I need to review for my site. Currently, I just have my post set. It is on my to-do list. I bookmarked your site so that I could come back to it and review more in-depth as time permits and when I start working on that task. Thanks for the knowledge.
Tim is an awesome writer and I’m glad you can benefit from our content.
Before striving to build a nice landing page, commit to content.
It’s all about providing quality content for a specific niche and you’ll do great online.
If you need any help, take our Free Internet Marketing Training eCourse and our Free Targeted Traffic eBook.
Mat A. says
Great article on how to make a landing page in WordPress. Appreciate you sharing your wisdom and experiences. I am only about 3 months into this webpage building thing with WordPress and this definitely helped me.
One of the things I’ve run into is having to watch the number of plugins I have on my WordPress site. is there a specific plugin that you would most recommend? Thanks in advance,
Hi Mat, thanks for your feedback on our Landing Page post, much appreciated.
I’d recommend you try the site builder from Site Rubix.
They just added site speed and have security and back ups of your website.
So this is a great way to get rid of all your speed/compression, security, and back up plugins.
I did this and went form 11 plugins on this site to 5.
So, I’d check out this plugin. As for plugin recommendations, it all depends on your site.
For sure get the Google Amp plugin so your site runs fast on mobile.
Thanks for this how to article. I’ve attempted to make a landing page in wordpress a couple of times with little success. I did your first option with one of my early attempts. I could not figure out how to get rid of the menu options. Now years later, I could probably figure out the menu problem but using other paid options are so much easier. I’ve looked at leadpages and it seems pretty easy to use. I chose to go with a different option. But there are many good paid options that are easy to use at reasonable prices.
Thanks for the feedback and good points Steve. There are many ways to make a solid landing page, you just got to find what works for you and your site.
I just started my website, and this is a great idea I’m looking forward to using for my page. Appreciate the detailed examples and explanations on creating the landing page, as well as the different options available. I like the suggestion on the “Coming Soon” and free offer. Do you do that often?
Thanks for your feedback. We have landing pages all over and try a number of different techniques.
The key is to try something and be able to measure it’s success. This you can do either with something like Lead Pages or Aweber.
If you’re not ready to invest in those products, then do the free method and learn to set up Google Goals in your Google WMT’s account and you can measure the percent of optins versus impressions.
The better the landing page with offer, the higher optin’s you’ll have and then it’s just a matter of tweaking your other landing pages to keep the optimizations at the highest level.
This page deserves an applause for the in depth explanations of learning how to make a landing page. This would be very helpful to newbies setting up a website. A landing page is vital to a business to capture emails an build a client list which the Life blood of business.
Thanks for your kind feedback Richard. Well stated and so true. I’ve got a basic landing page that opts in more people than some of our professional landing page. Seems the key is relevant content with a valuable give away to capture leads and build that list.