Email lists are gold, it’s traffic ready to buy. This post will show you how to make an email list to improve your online business today.
I’m sure you know how important building an email list is for your business, but chances are you’re not quite sure how it’s done.
You’ll hear gurus repeating the over-used phrase, “The money is in the list!!” thousands of times, without actually taking the time to tell people exactly how to do it.
That’s why I decided to write this article, to show you how to make an email list with simple steps.
It’s really easy and it will be a massive benefit to your business.
Why the Money’s In the List:
Email lists are literal gold mines. Let’s review the concept quickly..
They’re people who are interested in a specific topic, in other words, niche leads.
And when you have a bunch of leads at your fingertips, the sales are right around the corner.
The awesome part is there is no limit.
You see, building a list is about building trust. Building trust is important because people buy from those they trust. It’s like getting a referral from a friend vs. a shady character.
So an email list can become a marketing machine, the traffic is the fuel, and sales are the final product.
As long as there’s traffic, there will be sales.
So how do I build a list as a complete beginner?
How to Build an Email List?
To build a list, we’ll need to work on creating a nice sign-up form.
There are a lot of different ways to build a list, but we’ll focus on one method in this article. On that note, there should always be a sign-up form somewhere on your website, the sidebar is a decent place to start.
So to build a list, we’ll need to give people a reason to sign-up. We’re bribing them so to speak with something in return for their email address.
Asking them to subscribe for future articles is usually not enough.
We’ll Need a Giveaway:
A giveaway is usually a short eBook, a guide, course, something of value to your niche audience.
You can write a few pages of unique content or copy and paste your most popular articles into one file to create a book.
It doesn’t have to be overly complicated.
You don’t need to spend months writing it.
Obviously, the more value the better, but it’s fine to put together a quick giveaway.
Next, format it into a proper eBook format. Then, create a cover image for it.
You can hire someone to create a cover image for you from Fiverr or you can create a cover for your book.
Once you have a free giveaway, it’s time to build the landing page where people can sign-up to receive your gift.
Building Elegant Landing Pages for Free:
When you first start working online, chances are you don’t have the budget for the best tools.
Those that do should look into Thrive Architect – it’s what we use on this site and it’s amazing.
- You can create killer landing pages, optin forms, split testing, it’s got everything.
Not to worry, there are free options for you.
On the other hand, the paid list building themes are usually much more powerful and responsive than their free counterparts.
You can easily find an elegant one-page landing theme for under $40!
But for now, let’s stick to the free themes. As it turns out, the online business center that I recommend has a unique website builder with a wide selection of themes.
And yes – some of those themes are designed for lead collection.
Here’s a screenshot of one of the free themes you can use to build a list:
You’ll need to customize the theme a bit to suit your needs, but it has all the options you need to start building a list.
Wealthy Affiliate has over 2,000 themes to choose from, some of which are better at collecting leads than the one in the screenshot.
The cool thing about Wealthy Affiliate is that themes are not only made for building a list – that’s just one part.
They’re full themes with blog functions and menus.
But if you already have a website, a neat trick I figured out is to host another theme on an add-on domain.
The steps to do this vary depending on your host.
An add-on domain is another, separate part of your website, where you can install separate themes and content.
For example, I can make an add-on domain for my site, and it might look like; list.learntogrowwealthonline.com.
And that will be like a separate site, where I can install one-page themes.
So once the add-on domain is created, install WordPress, and login.
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Next, Find a Theme for Your Landing Page:
I recommend one-page themes with no sidebars, menus, or footers.
This part of our website is only for sign-ups. Keep the focus on the content and minimize distractions.
So this is where we’ll list our free giveaway’s cover image, the features it provides, some call to action text, and a sign-up form.
There are a lot of one-page sign-up themes from WordPress. Just head to the theme menu and search for free landing pages or opt-in forms.
Here’s a screenshot of the top three results for free landing page templates:
The third one is perfect.
Install the theme and integrate it with your email management service, I recommend aWeber.
I can’t explain exactly how to do this as each email management service is different, but it shouldn’t be too difficult, and there are likely lots of tutorials to follow.
Once you have the theme on your add-on domain, connected to your email service, with a cover image and content – it’s time for traffic.
Grow Your Email List with Traffic:
We now have a nice opt-in form where we can collect email addresses.
The next step is traffic.
What is the fastest source of traffic for building a list? It’s hard to say, but one I like is Facebook ads.
Facebook ads are relatively cheap and if you follow all the rules you can see some nice results.
This is perfect for fast traffic.
There are a lot of other paid traffic companies you can look into too.
If you regularly write content for your main site, I recommend linking out to your opt-in page within your articles as often as possible. Make sure you’re linking the reader to relevant content.
This will lead to more sign-ups as well.
So as you can see, it’s not that difficult to build a list fast.
You can also skip the add-on domain idea completely and advertise your offer directly on your main site, in the sidebar, as a pop-up, or ribbon.
Just remember, building a list is very important, and you should be doing it from day one.
Need Help Making Money Online?
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Learn More About List Building:
If you want to learn more about list building and how to create your own internet business, our recommended training course has everything you need.
Thanks for taking the time to read this article.
If you have any questions about how to make an email list, leave them below!