Social media is a fantastic vehicle that you can use to highway your way to success. Today you will learn how to set up a business on Facebook the proper way.
Even after 14 years, Facebook is arguably still the king of social media websites.
So, it isn’t surprising that businesses of all sizes have at least one official Facebook page.
In fact, creating a Facebook page for your business is one of the best things you can do to increase both exposure and sales.
Your Business Should be on Facebook:
Not to mention that it opens up avenues for you to directly connect with your customers on a personal level.
Facebook is both user and mobile friendly. This means that people can easily find out more about your business with just a few clicks.
To top it all off, creating a Facebook business page is completely free. If you want to know how to properly set up a page for your business, then we’ve got you covered.
Below are 5 easy steps to set up your business on Facebook.
How To Set Up A Business On Facebook
The first thing you need to do is come up with a name for your business page.
You can use a keyword that people will know is associated with your business or you can simply use your brand name.
If you’re just starting up and you haven’t settled with a brand name yet, make sure to create a smart and memorable one.
It doesn’t have to be perfect. Too many people get stuck at this stage.
Just think about the name “Facebook”, it’s easy to remember and roles off the tongue like magic.
Choosing a Facebook page name is very similar to choosing a domain name for your website.
It helps greatly if the name is both original and witty.
Step 2: Create a Facebook Business Page:
Sign into your Facebook account. Look on the top right side of the Facebook website and you should see an arrow pointing down.
Click on it to open a drop down menu.
Once you click on “Create Page” in the drop down menu, you will need to choose a category.
You will have to be specific about the type of products you are selling.
If you’re creating a Facebook page for your local brick and mortar business, then you will need to add your phone number and address of your store.
This will make it easier for your potential clients to find where your business is located.
Before you click on that get started button, I suggest you check out Facebook’s pages terms and conditions. It’s not exactly the most exciting read, but it’s important to know what you’re signing up for.
Step 3: Upload Attractive Images:
If you are serious about being a successful, professional company, then your pictures have to show that.
In other words, poorly designed and low pixel cover and profile photos will do nothing but discourage clients from buying stuff.
First impressions are the most memorable.
And your pictures are what visitors will see first before anything else.
The profile picture of your business page should be the logo of your company.
If you haven’t designed one, or you’re not sure how to, you can always go to a website like Fiverr for an affordable freelance graphic designer.
As for the cover photo, try displaying an attractive photo of your main product.
Canva is another free tool you can use to design graphics!
If you don’t have the resources to take an original picture, then there are quite a few public domain photos on the internet that you can use for free.
Read this post to find free stock photos (we’ve been using this method for years to find quality photos and to optimize those photos for search engines).
Step 4: Fill in The Details:
Most people checking out your Facebook page are looking for more information about your company and products.
So, don’t forget to include information like opening hours, location, contact information, etc.
Of course, you will want to fill in the About sections also. Actually, the about section is a very important part of a business page. So you’re going to want top of the line writing there.
If you have a website and other social media connections, make sure to link them. This is a good way to direct traffic to your websites.
Step 5: Tweak The Settings:
Facebook is constantly evolving and improving it’s features.
We now have a wide variety of tools from response assistants to page buttons, that we can use to improve our Facebook page.
You’re going to want to look at your settings section before you start inviting people to your page.
If you are planning on adding people to help you with your page, then you need to visit the Page Roles section. Here is where you distribute the workload to your employees.
Partner Apps and Services is another section that you will want to take a look at.
It gives you the option to include other services into your page with ease.
Instagram is another social media website that you can easily integrate with your Facebook page. People typically want to check out more pictures of your products or company, and a Instagram profile will satisfy that need.
There are far more settings that you can tweak. Make sure to go through each one carefully, as some settings can be very useful for your business page.
How to Use a Facebook Page to Make Money?
Once you’ve got everything up and running and you’ve started inviting people and promoting your page, what do you do now?
Well, your Facebook page is primarily a platform that you use for marketing.
So, what you will want to do is advertise on your page. Use it as a purchase funnel for your business.
Here’s what we use and recommend to make online purchase funnels.
Now there are a wide variety of ways you can promote your business on your page.
Share Content on Facebook:
You can use videos, copy writing, pictures, music, and even memes.
Ideally, a Facebook page should link back to your website, where the actual selling is done.
To make people want to click your links, try to post interesting things about your industry, or links to your articles.
It’s best to mix things up a little bit. Don’t post only one type of content; keep it fresh.
The idea is to improve the engagement rates. Do whatever it takes to get people engaged.
You can even post Memes! Check out this article about how to market with Memes!
But the most solid form of marketing is copy writing.
Marketing through written content has the greatest potential of convincing your potential clients to make a purchase.
Not to mention that it takes less resources and time to write, when compared to other forms of advertising.
Conclusion on Setting Up a Business Facebook Page:
If you do not have a website, it is highly recommended to build one.
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It’s actually much easier than it sounds, and you do not need any know how to create one!
There are numerous ways you can monetize your own website. But, one of the better ways to monetize your website is through affiliate marketing.
Not sure where to start? Check out our free training series for more ideas on how it all works.
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