Today we’ll learn how to use social media to promote your small business. There are a lot of social media websites that you can use to promote your business, but two critical ones to focus on are Twitter and Facebook.
It’s important to establish your company’s presence on these two social networks because not only do they provide a stream of traffic, but they make your business look more official.
Of course, creating an account on these social media platforms is not enough!
You’ll have to learn how to use social media to promote your small business, that means actively marketing content on these two main websites (and others if you can). If possible, try to include Google Plus and Pinterest as well.
How to Use Social Media to Promote Your Small Business: Start with Twitter!
I think everyone who plans to work online should create a Twitter account.
Everyone is on Twitter, and you can use it to find leads for your business, not to mention boost website traffic.
Creating a Twitter account is super easy, but I recommend taking sometime to edit your account and make it look as official as possible.
This means creating a cover image for your small business, filling in your bio, and adding a link to your website.
Take a look at other profiles of authority figures and copy what they do. 🙂
Like LinkedIn, it’s also important to include a professional looking profile picture, ideally one of you smiling and looking happy, clean, and professional (someone you would want to hire).
Once the account is set up, here comes the hard part; promoting your business on Twitter.
Well, it’s actually not that hard, but like most things, it requires time.
See, like most social media websites, Twitter is all about sharing; Tweeting and linking to articles or media.
So that’s what you have to do; write Tweets about your business, share related links, share your websites links, and make it a point to be active on Twitter.
Since Twitter is all about sharing content, if you want to use social media to promote your business, I suggest creating a blog for your website, and regularly write articles about your business.
It’s simple; if you write for your own website, as a blogger, then you’ll have more content to share on Twitter, content that people can interact with, Like and Re-tweet.
Social media is playing an increasingly larger roll in ranking content as well. And every single post you create, should be socially shared with you social accounts from your website.
That means more people to your website, and more people means more clients!
My entire business is based on writing keyword targeted articles, and you can use the same model to promote literally any type of business.
I’m a firm believer in blogs and I think every website, regardless of the niche, should regularly write articles for their own blog because it brings in traffic.
Not to mention the search engine traffic that comes from targeting keywords!
How to use social media to promote your small business…
- Create a Twitter account, make it look professional with images, descriptions, and anything else.
- Consider writing a blog for your website, the articles will give you something to share on Twitter.
How to Use Social Media to Promote Your Small Business Using Facebook
Legitimate small businesses are always active on Facebook, they have Facebook pages where they regularly share content and interact with members.
Just like Twitter, ideally marketers will want to create a professional Facebook page for their business, this means working on a cover and profile picture and description.
The cover picture should have your website’s logo, description, website URL, name, and maybe handles for other social media accounts, such as Twitter.
Then, it’s all a matter of getting Likes on your Facebook Page, this can be done either manually or with ads.
Facebook ads are pretty cheap and you can get a few hundred targeted likes for a relatively small amount of cash.
Of course, if you don’t want to spend cash, marketing manually is an option, this means promoting the page wherever possible, in niche specific groups, or share it with your friends.
I recommend sharing the page with your friends on Facebook, ask them to Like it, and maybe they’ll even hire you if your services are useful. There are always some potential clients hidden in your friends list.
But creating a Facebook page and sharing it with your friends is not enough.
You Have to Be Active on Social Media:
The worst thing that you can do for your small business is not reply to people’s questions on social media.
That means replying to comment on the page, explaining things clearly, replying to private messages, and helping anyone with their problems.
I know this might seem like a lot of work, but in the first few stages of your small business there won’t be too many inquiries, so managing a Facebook page is not too much work.
If it gets to be too much of a burden, consider hiring a virtual assistant.
Share Your Social Media Accounts on Your Website: Make it Easy!
Another mistake a lot of people make when it comes to promoting a small business on social media is that they don’t link to their social media accounts from their website.
This is a mistake!
You want people to find your social media accounts with ease!
So, if you use WordPress, include a Facebook page widget somewhere on your website, ideally the sidebar, and then do the same for Twitter.
Many paid WordPress themes automatically allow you to include a number of social profiles.
This makes it easy for people who land on your website to find your social media accounts, and follow you.
It’s not unusual to have a lot of clients following you on social media.
That also gives you the opportunity to advertise discounts and other offers!
Recap: How to Use Social Media to Promote Your Small Business
Let’s recap what we learned in this article:
- Creating a social media account for your small business is important, don’t forget about it.
- When creating a social media account, make it look as professional as possible, with good images, and a good picture of yourself, friendly and sociable.
- Creating a Facebook page for your business, consider using Facebook ads to bring in some fast Likes, or share the page with your friends.
- Be active on social media, it’s important. Share content and interact with people, reply to messages as quickly as possible.
- Make it easy for people to find your social media accounts, include widgets on your website so clients can follow you.
- Continue sharing content and interacting with people, that’s how you promote your small business on social media.
So that’s it, now you know how to use social media to promote your small business!
If you’re looking for more information on how to create a successful online business, take a look at my favorite online business training course, it’s free to check out, so there’s nothing to lose!