Have you been approached by a LifeVantage representative and you found yourself wondering what is LifeVantage?
LifeVantage is a health and wellness company, and a lot of people have been wondering if it’s scam.
The company has been subject of a lot of controversies recently, mostly regarding the health benefit claims of their miracle ingredient, Protandim.
In this review, we’ll answer the question is LifeVantage a scam, and do our best to provide you with an unbiased review.
LifeVantage Review Summary
Product Name: LifeVantage, Biohack Your Body
Product Type: Health based multi-level marketing (MLM) company focused on anti-aging research and consumer products.
Price: $150 to become a Independent Distributor + cost of products.
Best For: Those into health products and network marketing, building a team. Lots of hands on sales and marketing skills required for success.
Summary: LifeVantage is a mlm opportunity that offers a wide variety of health products within the anti-aging and health industry. They’ve got plenty of products to market and sell within the niche.
There has been some controversy over the hype in their marketing tactics and some negative product testing (see below).
Overall, there’s much better ways to make money online. If you are going to market LifeVantage, check out our methods to get free, targeted internet traffic to your website (discussed below).
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What is LifeVantage?
LifeVantage, Biohack Your Body, is a company dedicated to the science of addressing the biochemical effects of aging on the human body, aiming to prolong the average lifespan.
The goal of LifeVantage is to provide the public with research-based anti-aging products.
One of the key goals of the LifeVantage team is to create products that reduce stress and boost energy levels.
On their website, they claim to be responsible for increasing the average lifespan by 7 percent.
LifeVantage has five products under it’s name:
- and True Science.
We’ll discuss those products later on this review.
LifeVantage also has a business opportunity for people who wish to promote the products as an affiliate to earn some extra cash, also called “Independent Distributors“.
The LifeVantage Business Opportunity:
The system works like most multi-level marketing businesses; distributors make commissions from recruiting new members as well as from the personal sales they make.
There are multiple levels:
- Pro 1
- Pro 2
- Pro 3
- Premier Pro 4
- Premier Pro 5
- Premier Pro 6
- Elite Pro 7
- Elite Pro 8
- Elite Pro 0
- Master Pro 10
- and Executive Master Pro 10
That’s a lot of levels!
Most of the members (40%) fall into the Distributor level, and earn a monthly average of $13 – (taken from the official income disclaimer) it’s the first level you start on.
It costs $150 to become a Distributor.
One of the things I liked about LifeVantage is their product selection, they have tons of products you can promote.
Here are some of their product categories:
Stacks are like packages of multiple products mixed together, designed for a specific purpose.
For example, there’s a Vitality Stack, which includes four products: Protandim® NRF1 Synergizer™, Protandim® Nrf2 SYynergizer™, PhysIQ™ ProBio, and Omega+.
The Fitness category includes products that are supposed to help consumers lose weight, burn fat, supplement protein, and more.
In short, there are tons of wellness-related products to choose from, so there’s always something to promote.
Most of the products are pills with performance-enhancing ingredients, which we’ll talk about in the next section.
Generally speaking LifeVantage is a legitimate company with a legitimate line of products and the business opportunity is not bad either.
But there are some downsides you should know about as well.
Is Protandim a Scam?
You’ve probably heard that at several LiveVantage meetings.
People throw it around liberally.
What is Protandim?
Protandim is a dietary supplement marketed by LifeVantage as a magical ingredient, it’s in all of their products.
Oddly enough, Protandim is actually not regulated at all.
And there have been studies where it shows to have no benefit whatsoever.
In other words, there are no actual, verifiable, positive effects linked to this ingredient.
In fact, there have been three clinical studies done on the health benefits of Protandim, and none of them showed any positive results.
It seems like Protandim is nothing but a dietary supplement with heavy marketing behind it – not much in the way of facts or results.
Interestingly, in April 2017, the U.S. Food and Drug Administration issued a warning letter to LifeVantage regarding illegal advertising claims.
In short, LifeVantage hypes up their product a bit too much.
For example, the company claims Protandim can help cure cancer, diabetes, and other ailments (and there’s no evidence for this claim).
I’m leaning towards Protandim being a scam.
The thing is a lot of LifeVantage members swear by the supplement because the company also recommends other activities that do have a positive effect on your health, such as eating healthier, and exercising on the regular.
So they assume the benefits are coming from the supplement, but in reality, they’re coming from exercise and a proper diet.
In other words, Protandim is not needed at all.
One more interesting fun fact about Protandim is the company issued a recall in 2012 because the supplement contained metal fragments.
Metal. Fragments. I’m not kidding!
The products have been revamped since then, and they should no longer contain metal fragments.
But that’s still quite a scary piece of information from their company’s history.
LifeVantage is a multi-level marketing business, and it’s not nearly as easy as they claim to make money with it.
One thing I didn’t like about LifeVantage is the hype around their products.
I mean, if the products really did do what they claim, everyone would be in on it.
But, a few quick searches on Google revealed the products are mostly built on hype and false claims.
If you want to promote the products, you’ll need to join the hype train, and parrot the same claims.
Could you do that? Even though the evidence points in the other direction?
I feel like sales are based on people’s gullibility, and it’s a bit unethical, in my opinion.
Not to mention you have all these Distributors desperately trying to make a sale, so they often resort to adding more false claims onto claims, making a massive pile of false information.
Juice Plus is a similar company, read our Juice Plus review here >>
Besides that, it’s difficult to move up the ranks and earn more, because you have to make a minimum number of sales every month to maintain your rank.
As a marketer, I know sales can go up and down a lot, so it’s pretty much impossible to guarantee a certain number of sales every month.
Conclusion: Is LifeVantage a Scam?
To conclude this LifeVantage review, I think the products are not too bad, though there’s a lot of hype around them.
The business opportunity works, but it’s quite difficult to make sales – most people don’t make any – and the hype is a bit unethical.
Having said that, I do not think LifeVantage is a scam.
The business opportunity works, and they do have a physical product on sale.
On the other hand, I can’t vouch for the quality of the products or the business opportunity.
I think there are much better ways to earn money online than LifeVantage, and much better companies to promote as a marketer.
One of the strategies I recommend is building a niche based website and use it to advertise products as an affiliate.
Hit the link below to learn how to do that.
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