Looking for a SEO keywords tool to improve your site’s rank, traffic, and financial success?
In this post you’ll learn everything you need to know about keywords, and SEO, and how to leverage them on your website.
The cool thing about SEO and Keywords is that the concept of how they work together is easy to understand.
The advantages to you as a website owner, if you use a SEO keywords tool, is that you will…
- Begin to understand how to actually target keywords for your content (or niche).
- You’ll see a direct benefit of getting more FREE organic traffic to your website.
Today we’re going to…
- Find low competition keywords.
- Help you come up with new keyword-based content ideas.
- Teach you about keyword placement as it relates to SEO (Search Engine Optimization)
Read this post in it’s entirety to give your website a SEO advantage over your competition.
Free SEO Keywords Tool: What I Use?
There’s plenty of keyword research tools that are designed to help you understand how to rank keywords in search engines.
The problem that I’ve found with most of them is they don’t provide me useful information. If you use the wrong keyword research tool, you can waste a lot of time writing articles that never rank.
My favorite keyword research tool is a product called Jaaxy. I’ve used it for years and it’s worked really well.
It also has 30 free keyword searches you can perform to get all the SEO data you need.
At the same time; Wealthy Affiliate, the creators of Jaaxy’s SEO Keyword Tool, have an entire online business training center where they provide the same keyword research tool free of charge.
Why Keyword Research Matters to SEO:
Keywords provide search engines a way to identify and categorize your website, articles, posts and pages.
If we use a keyword tool that accurately tells us vital information on that keyword’s power and competition, that alone will give us direction as we choose niche topics and content ideas.
Note: If you can understand this, you can easily master any niche market.
But the majority of people don’t know how to use keywords correctly. They don’t know how to choose the correct keywords or keyword phrase.
Nor do they know how many keywords to use or where to position them in their posts and pages.
You’re going to love the answers to these questions, it’s too easy.
Optimized Keywords Phrases Are…
You want to choose low competition keyword phrases. Why?
As you write your articles you are going to naturally acquire plenty of different keywords that will register in search engines.
But you don’t really want to target specific keywords per say. You want to target “Keyword Phrases”.
People don’t search for specific keywords anymore. They search by typing keyword phrases or questions.
Think of the last time you googled something. Did you type in a phrase, question, or series of keywords?
For example: Say I’m going to visit New York City and I want to find a good restaurant.
If I type into Google, “best restaurants New York City”, Google Instant will naturally populate my search with the most frequent search terms typed into Google.
Look below, all of these are Keyword Phrases.
This is how people use search engines and so you want to target keyword phrases when you are putting together a new website or when writing your site content.
Keyword Placement and Frequency for Good SEO:
First thing you should do is use Yoast SEO Plugin. It’s basically a guide that walks you through proper keyword placement for good “white hat” SEO.
Have your Targeted Keyword Phrase in the following positions within your post:
- In You URL.
- Within your Meta Title and Meta Description.
- You want to position your keyword phrase as the title of your post.
- Then you want to work that phrase in the first and last paragraph (within the first and last 156 characters of that paragraph).
- As one of your Headers. Preferably the first one, but doesn’t have to be.
- Within the Alt Tags of your images.
- Only naturally mention the phrase if it makes sense within the content. No KEYWORD STUFFING!
Write your content naturally and don’t worry about keywords at all. Just write your article for your readers and you’ll naturally improve you website rankings if you are writing quality content.
Example: I type into Google: How to win the lottery. Within the first top 2 results, you can see the keywords/keyword phrase in the title and in the first couple lines of the first paragraph. See below.
More importantly is to let your content flow to express you point in order to benefit your audience.
Don’t try to stuff your keywords into your article if they don’t fit naturally.
The most important aspect is to write quality content that is beneficial for your readers. Keep your readers in mind and write for them. Nothing more.
How to Choose SEO Friendly Keywords:
When you are looking at keywords to choose for an article or even a website name, you want to first know the Quality of the Keywords.
If you select Keywords that are extremely competitive, you will never see your site rank nor receive traffic from all your hard work.
But if you choose keywords that are relevant and less competitive, you will be able to rank your website, posts, and pages rather quickly.
As you do that, you’ll begin to establish your site within search engines like Google, Yahoo, and Bing. You will then start to see your site on the first pages of the major search engines based on the keywords that you have selected.
Example of Optimized Keyword Phrases:
For example. Say my niche site is about Women’s Health and Beauty.
If I’m writing an article about “How to Reduce Wrinkles” and I go type this phrase into Google, I get about 7.5 billion results. So that doesn’t help me much.
But if I use my seo keywords tool from Jaaxy, I can find out the exact…
- Monthly traffic for my specific keyword phrase
- The estimated traffic that I will receive if I’m on page one in search engines
- The Competition of my keyword phrase
- And the SEO Power of my keyword phrase
So let’s take a look at my keyword phrase, “How to Reduce Wrinkles” using my keyword tool Jaaxy.
I can quickly and easily find out if this is a good keyword phrase as well as find other phrases that are similar to my niche.
In other words, it brainstorms for me.
This is great because I can see that the phrase, “How to Reduce Wrinkles” is a golden nugget. If you write a quality article on this subject, you can easily rank under this keyword phrase and when you get to page one of Google (Bing and Yahoo too).
You will get…
- Over 5,800 monthly searches
- & almost 1,000 monthly hits to your website
There’s only 212 competing websites using this phrase. Anything under 300 is very easy to rank on page one of any of the search engines if you are writing quality content.
More SEO Based Keyword Phrases:
I can also found other great keyword phrases like Get Rid Wrinkles, Reduce Wrinkles Naturally & Facial Exercises Reduce Wrinkles.
These are all “low competition” keyword phrases that I can use to base my content on for my website. I also can come up with new content ideas within seconds using Jaaxy which is a huge time saver.
Plus, I can see keyword phrases to avoid like…Prevent Wrinkles, Reduce Wrinkles, & Facial Wrinkles. These phrases have poor SEO power scores and are too competitive.
When you look at the results with Jaaxy’s SEO Keyword Tool, we can see the…
- Monthly searches.
- The monthly traffic.
- Competing pages.
- SEO power of the keyword phrase.
SEO Metrics and Keyword Phrases
- The Green Dot represents keyword phrases that are less competitive with good SEO power. We want to focus in on keyword phrases with the green dots.
- The Yellow Dot, which is Cream Wrinkles in the example above, means that the keyword phrase is OK, but that we will have more of a challenge getting rankings under that particular phrase. This actual one above though is not too bad, it’s below 300 QSR and it offers 465 visitors in estimated traffic. So I’d probably keep this keyword and add it my list.
- The Red Dot is a stop signal. Don’t even bother with targeting this keyword phrase because it is extremely competitive or has poor SEO power. If you target these keywords, you’ll never see top ranking in search engines.
I’ve singled out the top few results and would like to review them with you as to why some keyword phrases are good and others are bad.
Check out our first phrase “Reduce Wrinkles”: It has 4,095 monthly searches but a QSR (number of competing pages) of 1.5 million and a very poor SEO Power of 4.
Use this as your keyword phrase and you’ll never rank your post or website, you’ll be competing with 1.5 million other websites under these keywords.
Now look at Reduce Forehead Wrinkles, Reduce Wrinkles Naturally, and Reduce Wrinkles Under Eyes.
These all have smaller monthly searches between 100-300, but only 100 to 252 competing pages.
If you produce quality content under these terms, you will have no problem ranking in the first page of any search engines.
Brainstorming New Keyword Ideas:
Continuing with our example above, let’s say I like the phrase “Deep Wrinkle Treatment” as a keyword phrase because it has
- 320 Monthly Searches
- Estimated Traffic of 55
- Low Competition (QSR) of 266 other pages/sites
- And a SEO Power of 81.
So this would definitely make a great Keyword Phrase that I could write about for my niche website, Women’s Health and Beauty.
But let’s say I want to check this phrase out and see what other keyword phrases are associated with this term. Using my Jaaxy keyword search tool, it will actually help me brainstorm for new ideas that are related to my chosen keyword phrase.
I just click the phrase on the left of “deep wrinkle treatment”, and Jaaxy repopulates my search term with other related keyword phrases.
Again, I can see 3 very poor keyword phrases of: Wrinkle Treatment, Wrinkle Creams, and Wrinkle Treatments. Look at Wrinkle Treatments, 325,000 competing pages. This is a horrible keyword phrase.
But look at our Green lights/good Keyword phrases: We have 7 new keyword phrases that we could base 7 different articles on that would be easy to rank. Plus if we rank on page 1 of Google under all 7 keyword phrases, we could see monthly traffic to our site of… 1,189 visitors per month.
We also would realize that basing a website or article on “Best Treatment Wrinkles” would be brilliant because it has close to 5,400 people searching this phrase on a monthly basis. You could potentially get 918 new visitors per month to your site, it has great SEO Power of 91, and it only has 43 pages to compete with. This would be super easy to get on page one of Google with a good quality content filled post or article.
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Thanks for reading my SEO keywords tool post and if you have any questions about what you have read today, please send me a comment below.
I never realized how powerful it is to use longer and more specific keywords. What kind of QSR rating does the keywords you use usually have? I myself usually go between 50-250, also what version of Jaxy are you using? I’m thinking about getting the enterprise version but I am not sure if it’s worth it. Thanks.
I try to get as low as possible, but generally below 150. However, I have target more competitive keyword phrase and just had to work harder by adding more content or getting more people within my niche to comment and share my posts.
I think if you’re producing a lot of content each week, then the enterprise is worth the extra speed and automated metrics. I use the Pro version because I’m only posting 1 – 2 times per week.
It works fine and I also get the yearly membership, which brings Jaaxy down to 15usd/mo. That’s nothing for how much I use it.
Hi thanks for the great information on how to leverage SEO keywords in your blog. I’m so glad that there is a keyword tool like Jaaxy to help us know what competition is out there for each keyword.
How exactly do you use the brainstorm feature inside Jaaxy? I’ve tried using it but don’t know how too. What’s your most recommended way(s) to uncover new keywords related to our niche?
The brainstorm feature in Jaaxy is automatic with a premium membership. You put in your keywords or keyword phrase and Jaaxy will give you related keywords.
Another awesome technique I use is in combination with Jaaxy called the Alphabet Soup Technique.
Click the link and learn how it’s done, there’s also a video on how I go through this process.
This was a very interesting post on Jaaxy as the SEO keyword tool of the year. I, personally, have only used jaaxy when customizing my website and creating content.
But, it seems like the free WA keyword tool is just as good. Which one of these tools do you prefer? Overall, this was a very informative and helpful article on improving how search engines like Google find your site by doing keyword research backed on quality content that helps the reader/shopper – Brilliant, thanks.
The difference in the free keyword tool Wealthy Affiliate offers and Jaaxy is keyword competition, domain name research, checking your post rankings, creating content based lists, and a quicker search performance.
For me, the keyword competition element is worth the $19/mo for the premier membership. I use it everyday and so I go yearly at $15/mo.
That’s nothing in the value of my time to look page after page through Google to find the true competition of a specific keyword phrase that I’m trying to rank for.
With the free keyword tool, you don’t get this automatically, you have to go through each page, sucks. Plus, being able to see how fast I rank content (or if something isn’t ranking) is great feedback on what I need to focus on for specific posts and pages.
Hope this helps,
Chris Towers says
I know that keyword use and research is important when building a website and business online.
I have heard a few words about Jaaxy before but I have always used a free keyword program that seems to have served me really well.
What benefits are there for me to pay for a keyword tool such as Jaaxy when the free ones do a pretty decent job too?
The big difference in a free keyword tool versus Jaaxy is efficiency on how you do your SEO keyword research. With the free tool, you’re lacking the metric of keyword competition.
So to find out how many competing websites are ranking for a particular keyword phrase, you have to go directly to Google and go page by page to see how many websites are ranking for a particular keyword phrase.
With Jaaxy, this information is giving to you in a second. You also can research domain names with Jaaxy, save and create keyword lists for a particular subject, get a better idea of how easy it is to rank for the keyword phrase (this metric is called your SEO score, and find out how well your site is ranking at the touch of a button.
I buy Jaaxy on a yearly basis with a discount, so it costs me $15/month. To me, this is a no brainer considering I use it ever day. I also use it to buy domain names that I then sell for a profit simply because I know all the metrics of the domain name and can use that as a selling point.
Hope this helps,
I’ve been looking for some more information on Jaaxy. They seem to provide quite a few search options. The price is quite good compared to similar services provided by their competitors. Personally I prefer Jaaxy right now. I like that they show you if the keyword you typed in is available as a domain too. Quite helpful
Agreed, Jaaxy is a great SEO keyword tool because it allows you to see what people are searching for online. By writing quality content that people are searching for is like the definition of search engine optimization.
Google’s job is to get the best search results that meet the demands of your Google question or keyword phrase.
I also like that I get all the metrics you should be interested in; total monthly searches, estimated traffic to our site, domain name availability, and an understanding of how hard a keyword phrase is to rank for or not.
And when you do look at the price, it’s like nothing. I’ve used Jaaxy for over 2 years and since I started using it, I get my content to rank quickly. Learning how to target what your niche audience is searching for is an education worth investing in. 50 cents a day is just too easy.
Rick Bell says
This is so great. I’m learning lots of new stuff about seo! Never in my wildest imagination knew about this stuff and how big it was on the internet.
Thank you for sharing this and believe me it will be a huge help going forward.
ps. a great lesson!
I’m glad you enjoyed my “SEO Keywords Tool” article. My goal is to put out helpful information for affiliate marketers and bloggers that want to learn how to improve their website ranking using the AWESOME KEYWORDS TOOL called JAAXY.
I use it to understand keyword competition. This allows me to rank my posts quickly to target whatever audience I’m trying to reach.
If you haven’t checked out Jaaxy, I’d highly recommend it.
Thanks for the feedback and have a great day.
Wow! This is a lot of great info. It does seem easy, but I think it just takes a little practice and Jaaxy does make it a whole lot easier.
Thanks for the great post,
You’re quite welcome and I’m glad you were able to gain and increase you own SEO knowledge that you can use on your own website. Thanks for your comment and have a great day.
So if I understood you correctly, we can use as many (good) keywords as we like in one article ,right? But, I also heard that “keyword stuffing” can affect your page ranking. How is your SEO technique different from “keyword stuffing”?
You don’t want to use the concept of “keyword stuffing” or just use random “good” keywords, that will have a negative effect on your SEO, but a worse effect on your reader’s experience (which is really what is important here). But the point of the article is to find low competition keyword phrases that are searched on a monthly basis and use that phrase of keywords in the title and the first paragraph of your article, then just write naturally for your readers. As you write you will begin to develop a ton of different keywords, but here we are really going after low competition keyword phrases.
Thanks for the question and please let me know if you have any other questions.