If you're thinking about buying Income School but you want to know if it's worth it, this Income School review is for you. Is it a scam? What is Income School and can it really work?
Continue reading to find out.
Income School Review Summary:
Product Name: Income School. Course name: Project 24.
Pros: Detailed video tutorials. Free podcast. Access to an exclusive community. And much more.
The Cons: A bit expensive. Doesn't have as many features as my No. 1 rated online business training program.
The Bottom Line:
Overall, if you want to learn how to make money from niche websites, it's worth checking out. But keep in mind it's a course, not a platform, so there is no free hosting service or website builder included.
You may want to try my top training's 10 free courses first. That way you can check things out without risking any money to see what affiliate marketing using a niche website is all about.
What is Income School?
Income School is an online business course created by Jim and Ricky, two successful internet marketers. The focus of the training is on building niche websites, mainly around hobbies. Most of their websites earn over $1,000/month after a few months of work. At least, that's what they claim.
I first came across Jim and Ricky while browsing YouTube for internet business tutorials. After watching a few of their videos, I quickly became a fan, and had to check out their core product.
This video below gives new marketers some great advise that we here at Learn to Grow Wealth Online have been preaching for years. It's about when to monetize a niche website. Check it out below if you're interested...
Although the website is called Income School, their training center (the paid product) is called Project 24.
However, the website is a bit more than a landing page. It has a blog where regularly publish articles related to making money online, more information about their course, links to their podcast, and other resources.
You can also choose Private Coaching or Income School's Immersion program. The Immersion program is an in-person event, similar to a seminar or classroom. These are mainly for people who already understand the basics of internet marketing and want to take things further.
Project 24 is their online training course, which will be the focus of this Income School review.
Inside: What Will You Learn?
One of the main reasons I was attracted to Income School is because the owners are so upfront and transparent with their projects. They are one of the few online business duos who will straight up show their website's traffic and earnings stats in their YouTube videos.
Project 24 will teach you the best ways to build a successful niche website from scratch. I know that sounds like the same pitch you've heard before, so I'll breakdown some of their recommended practices.
How it Works:
The course is built on a 24-month timeline, with the foundation work being the most important. The timeline represents the amount of time it should take to build a website that consistently earns cash.
60 steps sounds like a lot. But it's broken up into bite-sized modules that make it very easy to follow and digest.
For example, how to research niche site ideas, how to set up WordPress, what hosting company to use (they recommend Blue Host, I recommend Wealthy Affiliate or SiteGround), how to monetize, and the usual basics.
There's even a section about training and hiring writers to write for your website. Creating a content strategy for your website is incredibly important, and that's a main focus of the training modules.
They have a few unique approaches to content creation and we'll cover them later in this review.
What is Included in Project 24?
Project 24 isn't a random, messy, collection of outdated internet marketing resources thrown into one place. It's a very well structured platform with plenty of features, some of which we'll talk about in this section.
There's the dashboard, which is full of video training like the ones shown below, and then there's the 60 step action plan.
1. 60-Step Action Plan - Main Course
The 60 step action plan is like a to-do list for your website. Simple tasks that you need to complete before you move on to the next one. When you complete one, you can mark the status as complete, and then move on to the next step.
Keep in mind these are the same steps Jim and Ricky follow to build their own niche websites, and you can follow their progress in their podcast series. 60 actions might seem like a lot, but most of them are fairly simple.
For example, one is signing up for a hosting account. One is getting a logo for your website. And another one is choosing a theme. Most of these can be done in a day, some can be done in a few minutes, while others will take longer.
The idea is if you follow the steps, and complete each one, at the end of the 60 steps you'll have a great foundation for your niche website. And yes, a lot of the tasks consist of writing articles.
2. Community Forum
Project 24 has a private community forum, and the owners Jim and Ricky personally reply to threads from time to time. It's quite active to, and I found myself digging through a lot of interesting threads. According to their website, they reply to threads 50 times a day.
3. Free Podcast - Season 2
Besides their public YouTube channel, Jim and Ricky also do a podcast. Most of the episodes are public, and anyone can listen in, but the more advanced episodes are exclusive for Project 24 members only. Currently, Season 2 is exclusive to Project 24 members, the first season is free and public.
4. Access to Their Websites
As I mentioned earlier, most of their websites are public, but a few are hidden for privacy reasons.
With a Project 24 membership you'll be able to see their entire fleet of websites, which can be great for inspiration and examples. This includes websites they're currently working on, and any future projects they start.
5. Free Resources
The resources include niche site idea templates, article title swipe files, keyword spreadsheets, and many other resources. These resources make it so much easier to build the website you have in mind. You can also find a list of their recommended tools.
Overall, Project 24 is very in-depth and unique. It's also quite similar to Authority Site System, another internet marketing training course that also focuses on niche authority websites.
Project 24's Unique Approaches:
Besides what we mentioned earlier, there are quite a few things about this course that impressed me.
1. No Marketing Tricks, Casual and Transparent
Jim and Ricky keep things light, natural, and casual. There are no countdown timers, no flashing buy buttons, no exit pop up ads, and nothing intrusive or stressful. The best part: No up-sells, at all.
As someone who spent a lot of time in this industry, I'm tired of being sold to. I feel like Jim and Ricky feel the same way, so they don't push the product too hard, preferring to let people make up their own minds. I like that approach.
2. No Need for Keyword Research Tools
Interestingly, Jim and Ricky are against keyword research tools. They made it clear they don't believe keyword research tools deliver accurate data when it comes to keywords.
Instead, they use Google's autocomplete function, with competitor analysis, and a couple other tricks, to find keywords. Essentially, they tell students not worry about keywords stats because most tools don't get it right anyways.
It might seem strange to start a website without keyword research, at least without using a keyword research tool, but it seems to work out fine for them. A unique approach, that's for sure.
3. Build on Three Types of Content
This lesson is quite interesting and great for building a foundation for your website. What they recommend in Project 24 is building your website on three types of content; query posts, pillar posts, and staple posts. Let me explain.
Query posts (around 1,000 words) are regarding the autocomplete feature mentioned earlier. The purpose is to use Google to find the most commonly searched for questions around your niche, and dedicate one post to answering them as best as you can. When you do that, Google might add your article as a snippet for that question, and that can bring in a lot of traffic.
Pillar and staple posts can be either product reviews or resources. The resource guides should be over 3,000 words, full of extremely useful information. Product reviews can be shorter, around 1,500 words.
The idea is to have 35% query posts, 35% staple, and 35% resources. Very interesting content strategy.
4. No SEO Tools or Black Hat Link Building
I was quite shocked when I heard they don't use any SEO tools because I have always counted on the Yoast SEO Plugin. Well, they say there's no point in using SEO tools, although they won't hurt your site. If you want to use them, you can, but you shouldn't focus too much of your time on them.
They also don't believe in link-building practices. Links are important, but they believe if you do your best to make a useful website, other websites will naturally link to it, no need to force it. Organic growth only!
Overall, I feel like the lessons take you back to the basics, which boils down to content creation, creating useful content that answers questions and solves problems.
No need for any extra tools. These are just a handful of the unique lessons inside the Project 24 doors.
Affiliate marketing success stories!
~ real people, real work
4 - 5 figures/month online!
How Much Does it Cost?
Income School's Project 24 course costs $449 for a year, then $199 for the last year. When you break it down, that comes to about $37 a month, then $16/month, which is not much. The only problem is you have to pay the whole year in advance, there are no monthly subscription plans.
What About Refunds?
You're probably used to these kind of products having refund policies. According to Income School's refund policy, they used to think everyone deserves the chance to get a refund with no questions asked too.
However, they decided to take a different approach. They don't do refunds. On the surface, that might seem a little suspicious. But there's a good reason.
They realized offering refunds opens the course to people who are only interested in taking advantage of the product. For instance, people who steal the files and repackage it as their own.
So Jim and Ricky decided to make it clear they won't be giving refunds. To counter the backlash, they do their best to provide as much information about the course as possible on their website and videos, and make it as useful as possible, so there's no excuse for not knowing what you're getting into.
The Cons with Income School:
Although Income School is a great course, there are a few downsides:
1. Expensive, No Payment Plans:
I felt they could use more payment options. At the moment you have to pay the full year upfront ($449) and you can't choose to pay in installments. The price might be too much for some people, especially beginners.
2. Doesn't Include Websites:
Income School only provides training material, it's not a hosting platform like my favorite online training course. Project 24 doesn't include hosting or a website builder, either. They recommend Blue Host and a simple WordPress theme.
3. No Refunds:
Although they have good reasons to not allow refunds, I felt at least some refund options should be available. There's no much in way of official support, either. If you have a problem you can post in the forum.
Is Income School a Scam?
Income School is not a scam. They are a legitimate business, and their Project 24 course is full of incredibly useful training videos. Jim and Ricky are one of the most transparent Internet marketers I came across, they even gave their phone number out in one of the videos for taking questions. I doubt scam artists would do that.
Do I Recommend Income School?
As a matter of fact, I do recommend Income School. I think it's a great course and if you stick to it for the two years you can definitely have a nice little online business.
I feel like my favorite online training course has more features included, with more flexible payment plans.
For instance, with Wealthy Affiliate you can create two free websites, host your website, use their keyword research tool, participate in the community, watch webinars, and much more.
Although I felt the Project 24 training has some unique ideas when it comes to niche websites, when it comes to features, Wealthy Affiliate wins. They both cater to beginners, so it really boils down to what features you need.
With Income School you'll need to buy hosting separate, but Wealthy Affiliate includes hosting in their subscription fee. In other words, Wealthy Affiliate is a bit cheaper.
I think both products are great, and each one caters to a different crowd. You can decide which one you think is best for your situation and needs. It's up to you.
Thanks for taking the time to read this Income School review. Leave a comment below if you have any questions.