Wondering what is Lead Pages? Would you like to find out more about the product to see if it is a good fit for your business?
In this Lead Pages review we’ll examine the product and see if its worth the investment.
Though there are a lot of opinions when it comes to making money online, one thing every marketer agrees on is building an email list is important.
But how you build that list, and the tools you use, make all the difference in how long it takes for you to become financially successful online.
Let’s begin.
Lead Pages Review
Product Name: Lead Pages
Product Type: Landing/Sales Page and Opt-in Form Builder
Best For: Anyone looking to build an email list or sales pages for their website.
Rating: 85/100
Summary: Lead Pages was my first landing page builder I invested in and although it’s a very solid product, it’s not my favorite program to capture leads and build sales pages.
They’ve got good customer service and a decent product, but it doesn’t allow the same freedom in creativity and comes with a higher price tag than my favorite system.
Recommended: Yes. But for the best system, check out Thrive Membership.
Click Here to Learn More About Thrive >>
What is Lead Pages?
Email marketing is one of the most powerful tools you can use to build your business.
Experts agree you should be capturing emails from day one of your online business launch.
The best way to capture emails is by offering something for free – like a course, book, or video – in exchange for contact information.
Lead Pages is a tool designed to make capturing leads simple. There are plenty of templates designed for different types of offers.
Most online training courses mention you should be collecting emails, and they’ll point you towards email management platforms like aWeber.
The problem is aWeber only lets you make forms and sign-up buttons, not entire lead-generation landing pages or cool opt-in forms.
You could try to make your own capture page with aWeber, but it can take a long time, and may not look so nice.
Another landing page builder you might like is FastPages!
The Benefit of Lead Pages:
With Lead Pages you can make your own whole-page squeeze page and customize every aspect of it as well.
You can choose to make your own template from scratch or customize one of the templates (recommended).
Then, connect the page to your email management service like Aweber, and watch as people start signing up!
Lets walk through the process of setting up a Lead Page…
Setting up a Lead Page:
Creating a Lead Page is quite simple, and there’s another feature called “Lead Boxes” which we will discuss later on.
To create a Lead Page, start your free trial, login, and hit the Create New Page button.
Next, a template library will appear, where you can choose a template based on your offer. The most common type of offer is a free report, so we’ll select that one from the list.
You can feel free to search for more templates based on your needs.
If you are offering a book, remember to have the cover image handy!
Editing Lead Page Templates:
We’ll select the Sporty Ebook Page for this example.
Give a your new page a title, and move on to the drag-and-drop template builder, this is where we’ll customize the template to our business needs.
From here you’ll see a list of widgets on the left-hand side.
You can remove the widgets that are already in the template, replace them, or edit them.
The template we chose is for people who want to sell an Ebook.
What if you want to give one out for free?
Well, it is easy!
Just need to make a few changes and connect our email management service.
So first what you’ll want to do is remove the placeholder book cover and put in your own.
Next, fill in the description and other details to match your offer.
Then, we’ll want to remove the button in the template. Click on it and click the trash bin icon.
Since we want people to sign-up here, we don’t need that button.
Now open the Widget tab and drag a Form into the area the Buy Now button used to be.
Click the form and a menu will appear on the left hand side of the screen.
In this menu, select add new integration and connect your email management service.
Next, head to the second tab on the same menu to add more fields to the menu.
I added a First Name field to the menu to make it look more official.
Now our form looks like the picture below.
Not bad!
You can edit the text on the button to make a more powerful call to action too.
You’ll need to configure your email management service to automatically send an email with the link to your free offer when someone signs up.
When someone hits the button, they’ll be added to your email list, and they’ll be redirected to the default Thank You page (unless you change this in the Button menu).
Pretty simple, right?
But what if you don’t want to make a whole full lead capture page?
Leadpages Lead Boxes:
Lead Boxes are beautifully designed forms that will appear on the same page when a link is clicked.
These are perfect to collect leads from individual articles because they don’t take someone to a new page to subscribe, they can subscribe right on the same page in a couple clicks.
To make a lead-gen system effective, there should be as few steps as possible.
Lead Boxes cut out one step and make it easier for people to subscribe.
Of course, there is less room in a Lead Box to describe your offer, but if your offer is relatively simple, a Lead Box should work wonderfully.
What I Like About Lead Pages:
I’m quite happy with Lead Pages.
One thing I like in particular is the library of form templates.
Combine the professionally designed templates with a drag-and-drop editor, and you can make a really responsive and high converting offer in no time.
In short, they make it really easy for you to start building a list.
Its also relatively cheap, there are three memberships: Standard, Pro, and Advanced.
You can also choose to pay annually or monthly, annually offers a better monthly rate.
The Standard membership is what most small website owners need, it costs $37/month, and there is a free trial too.
I Pay Less Money for Thrive and it’s SO Much Better than LeadPages!
Click Here to Check Out Thrive >>
Keep in Mind:
Couple things to keep in mind. To make the most of Lead Pages you should have a decent offer to promote.
Take some time to build a high-value offer and you will see much higher conversions. Its also important to remember you need to configure your email management system separately.
There is a bit of a learning curve, mainly when it comes to connecting and configuring your email system with Lead Pages.
And if you have any problems connecting, support is wonderful and will walk you through the process or do it themselves for you.
But once everything is connected you can leave it alone and it will continue to bring in leads forever.
Conclusion on Lead Pages:
All in all, I think Lead Pages is one of the better tools out there to build a list and sales pages.
Their forms are really easy to edit and you can make some really high converting forms in a matter of minutes.
You can always request a refund if you are not satisfied with the service (within 2 weeks).
Thanks for taking the time to read this What is Lead Pages review!
Leave a comment if you have any questions.
Lead pages sound very interesting and useful. I like that it allows people to sign up on the same page rather than being redirected to another page.
Often I find it can be confusing and sidetrack a visitor when they are looking at information on one page and are redirected to another. They may not return to that page.
Can you create several forms for different websites or does it limit you in the number you can create?
Is there an email management service you would suggest using as well? It sounds like a useful tool to invest in. Thanks for the information. I may have to try it out!
James
Hi James, thanks for your feedback on LeadPages and I’ll do my best to answer your questions.
I’m sure there’s a limit, but from what I’ve seen, I haven’t found the need to test this.
The reality is that you don’t need 100’s of optins, instead, you want to nail down a few that convert well.
That’s the key. Offering something of value, then deviling on that promise. So offer something of value to the reader so the opt in to your email marketing, then give them more quality content.
There’s a ton of email management systems out there. I’ve been using and like Aweber for over 3 years.
Solid customer service and easy to use regardless of your skill level.
Thanks for this article on Lead Pages. I had heard about them previously and more recently I have seen stuff about ClickFunnels.
From everything I have read, subscriptions etc. etc. it definitely appears that building a list is something that every online entrepreneur should be doing. I know I should have done this ages ago which is why I am researching now. Do you know if it integrates with MailChimp?
Thanks for your article. I’ll take a closer look at Lead Pages now.
Thanks Gaz on your feedback about Lead Pages. They integrate with tons of autoresponders and Mail Chimp is one of them.
I hear you on starting late, I delayed this process too and I’m glad that I’ve gotten a better handle on it. You can really see the benefit when you get your system in place.
Then it’s just a matter of fine tuning it to maximize opt-ins/conversions.
I agree that email marketing is one of the most powerful tools for building a business. Being tech-savvy, I’m never worried when it comes to doing the ‘grunt work’ of email marketing activities.
I was struck by your point about experts agreeing that we should be capturing emails from day one of your online business launch.
Did this mean to say that we should start capturing even if we don’t have an email marketing system or platform yet?
When you started doing email marketing, how did you start? How did you plan it? Can you share?
Also, is a lead page the same or similar to a funnel page? It’s not another word for ‘landing page’ is it?
Hi Marco,
Great questions, let me see if I can help clarify things.
Lead Pages is a landing page builder. Landing pages are just stepping stones in a funnel.
The reality is every targeted post you create on your website is a landing page and potentially a funnel.
Check out our Free Targeted Traffic eBook if you don’t know this initial step in creating a successful online business.
So your other two questions…
Should you start email marketing from day one?
Yes, in a sense. You need to start thinking about what you want to offer in order for your readers to want to opt into your email list.
You have to offer something that will benefit your user (this is your niche audience).
You want to be in touch with what they’re searching and this happens with keyword research using a keyword tool.
As you build out your site, your GIVEAWAY will become more apparent to you.
With every post you create, you socially share it and develop your social networks, send it to your email list and can naturally rank that content page one in Google.
As this process is happening, you want to be able to capture that user. It’s like leaving money on the table. So the sooner you have an email marketing system in place, the sooner you can leverage that traffic to nurture a future sale.
My Email Marketing Experience?
Not so hot, at least to start out.
So I’ve really stepped up this websites efforts over the last year with email marketing. I purchased our first year membership with Lead Pages to enhance our email marketing system.
We now offer our Free Targeted Traffic Ebook that guides you step by step how to rank organically. It includes education on keyword research and a To Do List for after you publish to rank your content fast.
As well our Free Internet Marketing Training Program.
The first year I didn’t have much of value or didn’t display it well enough, so my list grew slowly. Now it’s growing at a nice pace (like 300% faster than the first year).
I started the process late because I was so busy producing content and developing my social networks, so I pushed it off.
This is why we stress to start it sooner than later. If you don’t have a lead capture system, you’re losing out on potential sales.
In the beginning when I was contemplating this aspect of online marketing, I got the advise… The money is in the list, and always strike while the iron is hot.
So while you’ve got interested people reading your helpful content, you want to capture them as potential clients.
Best,
Todd
Yep, lead pages are so important and I need to put one on my web page when I create a product, Without the lead page offering some sort of product. It is very hard to get the details of the customer for email marketing and it is an essential part of business. Thank you for this informative page and i’m going to bookmark it for the future!
Awesome Josh and thanks for sharing how effective lead pages has been for your online business. Cheers.
This is a very detailed post about lead pages!
I have been using lead pages for over 3 years now and I personally love the site. And seeing how it has evolved and has become better and better over time is a good indicator of quality.
This was a great review and will definitely help someone looking for a lead capture page. Especially for someone who has no idea what one is and how it can help their business.
Thanks for sharing
Christina Spohr
Awesome Christina, thanks for your feedback with using Lead Pages and about our review. Much appreciated.
Lead Pages or a landing page/lead capture should be part of any online marketers business, it’s just a matter of when your ready for it.
Hi, thanks for the informative article on Lead Pages. I am looking for something similar to build my list. Currently still building my site with content and traffic.
Will check further on lead pages.
You bet SK, thanks for your feedback.
Thanks for sharing your post on Lead Pages! I appreciate this a lot, and the rules of thumb on 15-20 posts to get ranked or some very targeted posts.
You mentioned the need for a decent offering on an opt-in/landing page; any general rules on what that should be or how long an e-book should be?
E-books seem to be the number one option, but I guess there are probably quite a few.
Hi Mary,
Lead Pages is a really great tool for when the time is right. I think you need to get your email marketing established before you jump right into Lead Pages.
You can rank content quicker than this, but for new sites that don’t have everything established like Google/Bing Webmaster tool accounts for your site, maybe a YouTube video linked back to each post, or social profiles set up, it can take 15 – 20 posts.
I put together a site with 4 pages, one detailed post on targeted low competition keywords and it ranked right away and is still in the top 2 pages of Googles SERP’s. So there are a number of factors that will effect this.
eBooks don’t have to be terribly long, but they must provide value to your niche audience.
That goes for any free give-way to get someone to opt-in to your email marketing.
Sometimes you make an eBook out of an old post, all you have to do is format it.
Hope this helps and keep learning and taking action.
Thanks for writing this post on Lead Pages. I have bookmarked it & plan to use.
I don’t know a whole lot about it but I have heard & read about the effectiveness of email marketing. The step-by-step process on setting it up seems straight forward.
I really like the concept of having Lead Boxes within every article to generate leads. Very streamlined.
Do you have an idea on how much traffic you generate each month via email marketing compared to your other marketing?
Hey Daniel, thanks for your feedback on Lead Pages.
I use email for traffic and further conversions (sales) and you can find out how many people open your emails to read them, but it doesn’t compare to our organic traffic.
Although I started my email marketing a bit late, it just hasn’t been as big a focus for me with this site.
I’m getting 10 – 20 optins per day but 700 – 1,200 current visitors per day. So it’s not really a comparison for this site.
If you need more help on email marketing, we’ve create a helpful post on the subject. You can also get tons of support and training with Aweber.
Best,
Todd
Hi Tim,
Thanks for sharing this post about lead pages. i know that email list is important to our online business but I never know how to do it, especially with a free platform.
I do think that a lot of people use Aweber , but i don’t know which one’s better and what’s the main comparison between lead pages and aweber, please let me know if you have any advice for using tools for email list subscription 🙂
Hey Elbert, re read the post and you’ll see how Aweber and Lead Pages go together. Most people rush into online business cause they’re desperate to make money.
Of course that never works out, online business is not a slots machine.
You have to spend time in this world if you’re going to learn how to make it work for you. Thanks for your feedback on our Lead Pages post, at least you should know what is Lead Pages and when you have some traffic, you can use both Lead Pages and Aweber to improve upon you online business.
Best of luck.
I haven’t heard about lead pages before but I enjoyed learning about how I can potentially use lead pages to develop my online business.
I’m currently building out my site and very busy so I’m not sure when I will have time.
But I am interested in this and will try and look as I start to get traffic to my site.
I’m been trying to do keyword research to rank my content and I’m having a hard time. How much content should I have and do you have any suggestions for ranking content naturally.
I see you in top ranking for many posts.
H Nanshilar,
It depends on your niche and experience in SEO. Many state that it takes about 15 – 20 posts before you start to see traffic. That’s how it was for me on my first site, this site.
But I put another site together with 4 basic pages and targeted one post and got it to rank page 2 in Google. But that’s after doing this for a couple years and knowing how to rank.
I want you to read something that I think will help you get this Organic Ranking thing down.
Our Free Targeted Traffic eBook will do the trick.
Let me know if you have any follow up questions.