So you're wondering what is SEO Power Suite and if it's worth it. You're looking for an unbiased an honest SEO Powersuite review. Many marketers claim it's the best SEO tools out there, but is that true? Can the average blogger benefit from SEO Power Suite? Let's find out...
SEO PowerSuite Review Summary:
SEO PowerSuite is a bundle of four SEO tools designed to automate many SEO tasks, such as audits, backlink reports, keywords, competition, and more.
Price: $299 for Professional, $699 for Enterprise. Lifetime access.
Verdict: Decent tool. It's worth checking out.
What is PowerSuite?
SEO PowerSuite is a pack of four tools combined into one platform, an all in one powerful SEO tool that simplifies and automates a wide range of SEO tasks. The software grants you access to their four tools, which we’ll talk about later on.
SEO PowerSuite is a product by Link-Assistant, a digital marketing agency that focuses on link-building for search engine optimization. It’s a downloadable program that you have to install on your computer.
How Much Does SEO PowerSuite Cost?
There are two options: Professional or Enterprise. Professional costs $299 for lifetime access, while Enterprise costs $699.
Enterprise is better for SEO agencies or other people offering SEO services. Professional is for personal use.
Keep in mind, the license includes 6-months of free Search algo updates, a service that keeps your version updated with Google’s algorithm changes.
Once that 6-months expires, you’ll need to continue paying for the Search algo service.
The good news is there is a 30-day moneyback guarantee.
SEO PowerSuite Core Features:
So you might be wondering what you can do with this software. SEO PowerSuite has a number of useful features.
1 – Perform a Website Audit
The SEO website audit is an important starting point for every website owner. It shows you how your website is performing in search engine results, as well as areas that could use improvement.
SEO PowerSuite offers a Website Auditor service that automates the process for you. It scans your website and shows you a detailed report of your SEO performance. These audits are often called tech-audits, and SEO experts charge a lot for this kind of information. It’s a very useful.
2 – Keyword Rank Tracker
With the Keyword Rank Tracker feature you can see exactly which keywords are bringin in traffic. It let’s you see exactly where your site ranks in Google. You can also compare PPC campaigns, find keyword suggestions, and much more. I use Jaaxy for keyword research.
3 – Track Your Competition
With SEO PowerSuite it’s easy to spy on your competition. You can enter your competitors domain name to find their backlinks, anchor text, rank, traffic, and many other important details. With this feature you’ll be able to beat your competition for top spot in Google.
4 – Monitor Backlinks
Backlinks are still one of the most important factors of a SEO campaign. With SEO PowerSuite you can examine all your backlinks. You can even make a list of backlink leads and use their built-in email system for outreach to build backlinks for free.
And that’s a quick summary of what SEO PowerSuite can do.
Now let’s look at the details.
SEO PowerSuite Review: What’s Inside?
Inside the membership you’ll find four SEO tools:
Rank Track is the tool responsible for tracking and finding keywords and monitoring your their search engine rank. With this tool you can get a rank summary, a keyword map, a list of rankings, top 10 keywords, and other keyword information.
This tool creates a free SEO tech audit for your webiste, as mentioned earlier. Here’s a list of some data it tracks:
- Pages with 301 Redirect
- Indexing and Crawlability
- Encoding and Technical Details
- Visualization (For Site Structure)
- Issues with Security Certificates
- And many other features.
As you might have guessed, SEO SpyGlass is the tool you can use to spy on your competition. Basically, it makes it easier for you to not only find your competitors backlinks but also audit their websites.
With this information, you can formulate a strategy to beat their pages in search engine results. You can also use it to find all the backlinks to your website.
SEO PowerSuite’s LinkAssistant is designed to make your link-building campaign easier. You can choose from a number of link-building strategies (Guest Posts, Reviews, Giveaways, Comments, etc) and the tool will reveal some steps to help start the campaign. I like the link prospect feature.
There is also an additional tool, Buzz Bundle, which we will discuss later on.
Getting Started with SEO PowerSuite:
Now that you understand the basics of what SEO PowerSuite can do, let’s walk through the initial steps.
(Note: These tools use Java, it is best to make sure you have the latest version of Java installed on your computer for ideal performance).
Immediately, when I clicked on Setup, Windows warned me that I’m installing a program from an unrecognized company.
I figured Windows might just have a thing against these kinds of programs, so I went ahead and installed it anyways.
The installation went fine, and it didn’t trigger my anti-virus. The final installation size comes to about 600 MB.
Once it’s done, the shortcuts will be added to your desktop. I decided to start with SEO Spyglass and work my way through the rest of the tools.
What is SEO SpyGlass?
SEO Spyglass is a tool that lets you analyze and examine your website’s back links. It’s pretty useful to get an idea of your back link profile and which areas need improvement. Enter your website URL and let it scan the website for your site’s back links.
The results were quite accurate and informative, to say the least.
One takeaway I noticed is sometimes comments you leave on other people’s websites count as a backlink. So it doesn’t hurt to leave comments on other sites!
You can also see a nice summary of your back link profile; how many are no-follow, do-follow, and more.
I really like the back links over-time graphs, they make it really easy to watch your backlink building strategies work.
You can also sort backlinks by Anchor & Page Text and Referring Domains.
For a solid back link profile, the more referring domains and do-follow back links, the better.
All in all, SEO Spyglass was quite an eye-opener for me and revealed a lot of information about my back-link profile.
This tool is ideal for marketers who want to focus on building as many back links as possible.
Lets take a look at another tool.
How to Use Rank Tracker:
To use this program you need to connect either your Google Analytics or Google Ad-words accounts so it can fetch the information from there.
This tool is mainly used to monitor three aspects of your website: Site Structure, Content Analysis, and Domain Strength.
Take a look at the screenshot below:
It does take awhile for the software to fetch all the information, especially if you have a larger website with more pages to load.
Some of the content is fetched right away, such as: Page, Page Title, Links From Page, and Word Count.
New information is added as its discovered, so you don’t have to wait for too long to start looking over the data.
You can also click on each individual Page to see more information.
Keep in mind, the Word Count is the total word count on the page, not the article word count.
In other words, this includes word count from comments and other content.
If you have a lot of comments, the word count will be much higher.
Out of curiosity, I sorted pages by highest Word Count, and my highest page has 24,000 words!
I had to wait over 40 minutes for everything to finish.
Chances are looking over all this information will make your eye glaze over, so there’s a simple Site Audit report you can look at (its under the Site Structure menu).
This will provide you with a nice report listing all the errors and other issues worth fixing on your site.
Below is a screenshot of some of the problems the program searches for:
You can click on each one for more information.
I learned a lot by going through these problems and reading the information about them.
If the program detects one of these issues on your site, it will provide more information about it so you can fix it.
Above the menu, you’ll see the total number of errors, sorted by order of importance.
Ideally, a website should be free from any of these errors, at least the critical ones.
On the other hand, I noticed a lot of these errors seem to be false positives or glitches in the system.
For example, most of results for broken images on my site were actually not accurate (when I visit the page, the images load fine).
So don’t worry too much about some of the results, most of them are out of your hands anyways.
Buzz Bundle is an interesting little tool that lets you scan various sectors of the internet for content that matches certain keywords.
The tool is ideal for people who are looking for content to curate or trying to come up with article ideas.
You can also take a peek at your competition to see what kind of content is already out there for your targeted keywords.
The cool thing about this tool is it tracks varies websites categories; social media, Q&A sites, forums, and more.
So this is a neat little tool for content creators and marketers.
SEO PowerSuite Cons:
Though I do like the tools and think they can be quite useful, there are a few downsides as well.
1 – Some Errors are Repeated Multiple Times ?
For starters, I didn’t like how some of the errors seem to be repeated over and over, making users think they’re website is horrible. Actually, a lot of these errors don’t really matter, so its not worth getting in a fuss about them.
2 – Geared Towards Advanced SEOs ?
Another point worth mentioning is the tool is geared towards advanced marketers. Complete beginners don’t have a clue what all these numbers and terms mean.
3 – RAM Hungry ?
It can eat up a lot of your computers RAM. The program isn’t very well optimized and lags quite often. It takes a long time to open reports.
4 – The User Interface is a Bit Confusing ?
A lot of people have been complaining about the program’s user interface. It is a bit complicated to navigate.
5 – Subscription is Required ?
Although the core product, SEO PowerSuite does offer lifetime licenses, in order to receive accurate data, you need to subscribe to Search Algo Updates. What this service does is update your version of the tool to match Google’s latest algorithm update.
When you buy a license, the subscription is valid for 6 months. After that, you’ll need to pay for the Search Algo Update service. It comes as a bit of a surprise. You have to really read the fineprint.
SEO PowerSuite Pros:
It’s not all bad. Here’s what we liked about SEO PowerSuite…
1 – Plenty of SEO Tools and Features ?
If you read this far, then you know SEO PowerSuite offers a wide range of SEO tools. These tools can provide you with data and help with tasks that will have a huge positive impact on your SEO efforts. The audit alone will reveal your website’s weak areas, so you can improve on them. Overall, I think the suite of tools offer plenty of value.
2 – Not Too Expensive ?
At first, the price looks a bit expensive. When you think about it, the suite is actually not expensive. The price is for lifetime access and you have four tools to work with. It’s a bundle. Most SEO tools will cost at least $99 a month for one. With PowerSuite you get four. It’s a good deal. The refund guarantee is nice too. Good value for your money.
3 – Good Customer Support ?
I can vouch for their customer service team. They reply to emails very quickly and they even reply to reviews on public forums. You can get in touch either by submitting a ticket or live-chat.
4 – Free Training ?
On their website, you can search through their tutorial database to learn how to use the tools to their fullest potential. They even have free SEO guides, glossaries, webinars, how-to guides, and video tutorials. I was quite impressed with their free tutorials. They even have guides on how to find keywords.
Conclusion on SEO PowerSuite:
To conclude, SEO PowerSuite is a decent set of SEO tools for advanced marketers. On the other hand, I feel like most of the information can be found on other websites for free. Even Google Search Console has a decent set of guidelines you should follow.
In my opinion, if you’re tight on money, I would avoid this one for now. Take a look at the free alternatives.
It is worth a peek but I wasn’t too impressed, I still prefer my favorite keyword research tool.
Thanks for taking the time to read this SEO PowerSuite review. Hopefully now you know what is SEO PowerSuite and how it can benefit your business.
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