“What is the best social media management tool?” is a question many aspiring marketers ask.
In today’s article, we’ll take a look at some of the most popular social media management tools and help you find the perfect one for your business.
Before we dive into the list, there are a few key lessons you need to know about social media.
How to Make the Most of Social Media:
Social media, like most online marketing methods, is a long-term business.
You have to commit to it.
That means you have to upload new posts and interact with your fans everyday.
If you commit to growing an account, and stick to a schedule, it won’t be long until you have a decent fan base.
Most aspiring markers are quick to assume social media is simple; share your links and that’s it.
Well, it is a little more complicated than that.
To summarize, if you want to really unlock the power of social media, its best to stick to a schedule and work on your accounts on a daily basis.
With that in mind, lets look at some of the best social media management tools.
What is The Best Social Media Management Tool?
To be honest, there are loads of apps and platforms you can use to manage your or your clients social media accounts.
It really boils down to your personal preferences – some people love certain platforms while others hate the same platforms.
What you need is a platform that has the features you want.
Which social media accounts do you need to manage?
Twitter? Facebook? Instagram? Pinterest?
Or do you want to link all your profiles to one platform?
Some tools specialize in certain social media platforms, so its important to figure out which platform you want to market on.
The Best Social Media Management Tools:
So lets take a look at some of the best social media management tools.
1. Hoot Suite:
One tool we reviewed already, Hoot Suite, is a favorite among social media managers.
With Hoot Suite you can connect basically every social media account; Facebook, Twitter, Instagram, etc.
In our review, we used it to manage our Twitter account by scheduling Tweets far into the future.
The results were decent – engagement rates and follower account saw a noticeable increase.
It’s free too! But there are other tools out there.
Another favorite is called Buffer, and it is quite similar to Hoot Suite, though the user interface is a little different.
The one thing I noticed about Buffer is they take security seriously, requiring a mobile authentication as well as password.
Turns out I had an account with them before but I have no idea which phone number I used, so I had a hard time logging back in.
Contacting the support cleared the issue up real quick though.
Buffer is also free, but if you want to work with a team, its best to upgrade your account.
This is a lesser-known platform but a lot of people recommend it.
Its free to try out too!
The main difference between this platform and the others is you can recycle content which makes it really easy to manage Facebook groups.
For example, if you want to post the same picture everyday telling fans to do something – this tool makes it really easy!
I also thought the drag and drop visual editor for scheduling posts was cool too.
Worth taking a look.
Meet Edgar is a pretty cool social media management platform that a lot of social media marketers love.
Once thing I liked about Meet Edgar is the visual editor and the categories for scheduled posts.
It works quite well, but so far Meet Edgar only supports three social media platforms: Facebook, Twitter, and Linked.
Its also free to try out.
There are more social media management platforms but these four are the most popular and should have everything that you need.
Make the Most of Social Media Management Tools?
The above tools are perfect for anyone looking to grow their social media accounts.
But to make the most of these tools you will need to use them on a daily basis.
Your social media accounts, much like your website, needs a consistent stream of content coming in.
If you don’t post often, it will be difficult to build a following and reach your online business goals.
[thrive_link color=’red’ link=’https://learntogrowwealthonline.com/internet-marketing-course/’ target=’_self’ size=’medium’ align=’aligncenter’]Need Help Online? Get Started With Our Free Training Series >>[/thrive_link]
So you’ll need to come up with content to share on social media, and have at least a few posts coming out every single day.
Content can be videos, images, plain-text messages, and curating content from someone else’s account.
It is up to you to choose what to post – but the key is to post often.
Which Social Media Profiles Should You Focus On?
Again, it comes down to your personal preferences.
In my opinion, I think everyone should have a presence on the biggest social media platforms; Twitter and Facebook.
Twitter is a little easier to manage but you won’t see a lot of traffic unless your follower count is in the thousands.
Insider Tip: Google Plus is another must, not as popular, but there’s a significant connection with Google rankings. Even to the point where a social posting can rank higher than the actual post.
Regardless, with the tools mentioned above you can drastically improve the effectiveness of your marketing campaigns.
You can also configure your accounts to fetch posts from your website, so when an article is posted on your website the link is automatically shared on your accounts.
Aweber can do this too if you use them for to manage your email marketing.
This can save you a lot of time!
[thrive_link color=’red’ link=’https://learntogrowwealthonline.com/start-here/’ target=’_self’ size=’medium’ align=’aligncenter’]Interested in Online Business? Check this Out >>[/thrive_link]
Our Conclusion On Social Media Management..
The answer to “What is the Best Social Media Management Tool?” depends on which social media platform you want to focus on.
Personally, I like Hoot Suite for Twitter, but the queue is not as clean as other tools, like Buffer or Smart Queue.
I suggest starting with one tool, try it out and see if you like it.
They’re all free, after all.
Thanks for taking the time read this article. What’s the best social media management tool in your opinion?
Leave a comment below!