What is Thrive Architect? Check Out Our Thrive Architect Review!

what is thrive architect

What is Thrive Architect? Can you use it to build landing pages with WordPress? Does it work as promised?

Today we’ll take a look at another product from Thrive themes, Thrive Architect.

What is Thrive Architect?

This product, Thrive Architect, is a visual page builder for WordPress, it makes it possible for you to design beautiful landing and sales pages.

Thrive Architect is an upgrade from Thrive Theme’s previous page builder, Thrive Content Builder.

The entire purpose of this tool is not only to build websites, but rather funnels to build an email list, something every marketer agrees is important.

There are a lot of things I liked about this product – and the more I learn about Thrive – the more I love it!

Thrive architect logo.
Click Here to Check Out Thrive!

Not only is Thrive Architect a very useful tool, with the Thrive Membership package (Read Our In-depth Review) you’ve got the ultimate tool to transform a normal WordPress website into a massive sales funnel.

So without further delay, lets dive right in.

Who is Thrive Architect For?

Thrive Architect is perfect for anyone who is looking to build a list or sell digital, eCommerce, or affiliate marketing products.

This plugin is a Conversion Magnet! Since we’ve switched over to Thrive I’ve seen a dramatic change in optin’s and sales conversions. Todd, founder of LearnToGrowWealthOnline.com

Building a list is one of the pillars needed to build a successful online business, so it goes without saying that everyone should be working on their list.

But to build a list you’ll need something to giveaway for free. 

If you already have that, Thrive Architect will provide you with the perfect platform to advertise it.

Otherwise, its best to wait until you have a solid offer in place.

Regardless, since every element on screen can be edited, Thrive Architect is perfect for people who are not familiar with HTML and website design.

In short, Thrive Architect is a very user and beginner friendly page builder for WordPress.

Image that links to a free course to learn how to build your own online business.

What I Like About Thrive Architect:

For starters, there are not many page builders for WordPress.

So it fills a need, and it does an excellent job at it as well.

I love the live-editor. 

With WordPress, when you write an article or make changes to a page, to see the changes you have to either click “Preview” or save the page and open it in a new tab.

Constantly switching tabs and waiting for the pages to load can consume a lot of time.

With Thrive Architect you can edit the page and see the changes in real time – it saves a lot times and makes things much easier.

I also really like the visual editor. 

Instead of having to tinker with code to get every element in place, hover over different areas of a page and you’ll see which areas can be edited.

Click on an area to input text or add another element, like a picture, video, testimonial, and more.

One other feature that is really interesting is the flexible element size adjustment.

With this feature you can adjust the size of any element on the screen.

For example, if you want to make an article title larger, select the title, and click and drag to increase the size – its really simple!

You can also drag and drop already-made widgets to add more features and functionality.

A screenshot of the widgets included in thrive architect.

The following are some of the widgets you can add: 

  • Buttons.
  • Text Boxes.
  • Click to Tweet.
  • Images.
  • Videos.
  • Columns.
  • Headers.
  • Banners.

You can also link your email management systems to make things even easier.

With these widgets, the editor, and a solid offer makes creating a high-converting sales page a walk in the park.

One More Feature I Loved is the Article Visual Editor

With Thrive Architect you can add all sorts of style-related elements to your articles to really make them leave a lasting impression on your readers.

You can drag in all the widgets mentioned earlier, or just use the text widgets to include a specific call to action.

This feature alone has the potential to drastically improve your website’s revenue!

More importantly, every well-known marketer agrees your content should not only be well written but also look good as well.

Thrive Architect makes it possible for you to add a whole new level of style to your articles!

It comes with plenty of already-made themes. 

The product also comes with a collection of already-made templates you can use; some of them just require a tiny bit of editing before you can use them.

I recommend beginners to use the already made templates because you only have to make a few changes to match the theme to your offer.

I also like the pricing structure. 

A screenshot of Thrive Architect pricing based on license pack: Single license for $67, 5 license pack for $97 and a 15 pack for $147.

Thrive Architect is included in the Thrive Theme membership, but you don’t have to subscribe to use the product.

You can buy the stand-alone version for a one-time fee.

For most people, the Single License is sufficient to get started.

The cool thing about this product is all the features are unlocked for every version of the product. 

So you don’t need to worry about missing out on some features, the Single License includes every feature.

Thrive Architect Cons:

On the other hand, though Thrive Architect is a well made product, but are there any downsides?

The most common complaint comes from previous customers, customers who used the older version of the product, Thrive Content Builder, to build their pages.

Most of the complaints are regarding the upgrade process.

Customers have complained their pages have been messed up when being upgraded to the new version.

So the upgrade is not a totally smooth process, some editing is required to get your pages back in order. 

Other than that, there are quite a few settings panels that can be overwhelming for beginners.

There is a small learning curve, but as someone who has tried other visual-editors, I can say Thrive Architect is one of the best to date.

You also have access to Thrive Knowledge Base which provides helpful videos and tutorials on how to use every aspect of the product.

A screenshot of thrive architect to show you how to build pricing tables.

Also, you can NOT use Thrive Architect with older posts.

Instead, you have Thrive Short-codes to add some of the design elements to your older posts.

Generally, the product does its job amazingly well. 

Ready to Start Building Your Landing Pages with Thrive?

Grab your copy of Thrive here >>

Our Conclusion on Thrive Architect:

To conclude, Thrive Architect is still a new plugin but it is one of the best landing page builders for WordPress and I highly recommend it.

The Single License version is perfect for beginners!

You also don’t have to use this tool to advertise an offer, you can also use it to add more style to your articles and website.

But to make the most of it, I recommend using it to advertise an offer to build your list. To get a better idea as to exactly what Thrive can do for your online business, check out out Thrive Themes Membership Review.

Now you know what is Thrive Architect! Thanks for taking the time to read our Thrive Architect review!

Thrive Architect

$67 for Single License



  • Great Visual Page Builder for WordPress. Plenty of Elements to Customize.
  • Includes Plenty of Done-for-You Templates
  • Single License is Cheap. Great for Beginners.


  • Doesn't Work with Old Posts
  • Upgrading Can be Troublesome
  • Learning Curve

About the Author

Hi, I’m the founder of Learn to Grow Wealth Online. My goal is to help you create a brilliant online business. One that is profitable and will grow wealth for you and your loved ones well into the future. If you're willing to put in the effort, I can help you create your own source of online income.


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  1. Thank you for your informative post on Thrive Architect. I was not aware that Thrive had this available. Very cool!

    I loved that you offered photos of the widgets available. I am more of a visual person.

    I have found with many of these themes and upgrades that they can be quirky and it takes some work to get things right with an upgrade. 

    But hey, every time we update our site we are making it more user friendly for our readers, right?

    Thanks for the great post.

    1. Great points Francine, I’m always sketchy about trying out new themes and their various functions.

      And you’re right, you need to get used to each product to take full potential.

      Best to go through any lessons offered by the theme right from the start.


  2. Good review! I believe I recently heard about this on a live webinar that I was watching earlier.

    I personally have not used any type of page builder before but I recently added an email subscription option to my page and I am working on gaining followers so this to me sounds like something I maybe interested in trying.

    Seeing as how there are not many other page builders for WordPress as well as some simple features it has like a live and visual editor, I think this is a convenient service to tryout.

    My question is, does Thrive Architect also operate as an email marketing service? I currently use Aweber and would it work if I use Thrive as the landing page and Aweber as the email service or would I have to switch to Thrive?

    1. Hi Arie,

      Thanks for the feedback on the review. Thrive landing pages can be used with Aweber for email marketing. I don’t believe they have an email marketing service attached to the platform, I’m thinking not, but not sure.

      Some marketers really like Thrive Membership and others don’t, so I’d give them a look and see if they’d be complementary towards your online business.

      Many times it seems these platforms are a matter of personal preference. I use and love Aweber as well, but some prefer other services.

      So give them a go and let us know how it works out if you get a chance.



  3. I use Hueman Theme to build up 3-4 websites already, because there have different settings and plug-ins for different of themes. 

    It takes time to learn and to get familiar with a new theme. 

    The reason I want to try Thrive Architect is those functions like live-editor, funnels to build a email list which you mentioned are what I am looking for.

    I am considering using Thrive Theme for my new website. Thanks for the review.

    1. You bet George, thanks for your feedback and I think you should give them a try. 

      It is tough to get used to different themes and that always makes the process difficult when there’s a new learning curve.

      I’d say to give it a go, if you don’t like it you can always go with something else.

      For email marketing, I like LeadPages and Aweber right now. Really great customer service and super easy to use and also get familiar with their platforms.



  4. Thrive Architect sounds very interesting. I do have a website and I have been trying to find ways to incorporate ideas, to build a reader base which I don’t have. 

    I guess, I am still in the learning curve mode. I am going to go to the link for Thrive. But I do have one question, and don’t laugh. 

    What is a landing page and how is this beneficial for me on my website? I thought my initial URL was really the first thing that the readers see. Is the landing page a little different?

    1. A landing page is mostly thought of as a single page where you direct traffic to get them to focus on one thing.

      That’s usually to opt-in to a website’s email marketing system or to buy something. The focus on the page is simple, without distractions and leading the reader to that single point, opt-in or buy.

      The reality is that I see any targeted post that ranks in Google as a landing page, then you take that person to another landing page which can be an internal link to helpful content, an affiliate product/link.

      You can even think of it as stepping stones in the Product Purchase Cycle. 

      Build trust with helpful content, send reader to something.

      Hope that helps and thanks for your feedback on our Thrive Architect review. You should check out our Thrive Membership review as well

  5. Interesting to know that they will always be making new plugins for WordPress. Being able to edit content right on the page without switching back and forth all the time is a major bonus indeed.

    As soon as Thrive Architect get the bugs out i will be less hesitant to try it out…Nothing would be more annoying than to put in days of hard work…only for your project to wig out because of something simple as an update. Imagine a web project gone to hell…and having to edit everything again at the last moment…cringe..

    Do you know if it’s fixed yet?

    1. Haven’t got an update on the bugs but I totally get it. It’s nerve racking to say the least to put in days of work to have some small glitch that messes up your online business.

      The thing that I like about products similar to Thrive Architect is that they are always trying to improve upon their service. 

      This gives more confidence to go forward with a company. You know they’re always working on improving the user experience.

  6. Thrive’s Architect looks like an interesting tool.

    I just started learning about ‘funnels’ so I’m still rather new. I’ve heard of a platform that I think is similar to Thrive Architect. It is called ClickFunnels. Have you heard of it? Is it a competitor to Thrive Architect?

    Although I haven’t tried, what I think I like about Thrive Architect based on your post is that it is a WordPress plugin, which means that you can use it on your domain, correct? I don’t think ClickFunnels can do that.

    On the topic of funnels, when should one start considering creating funnels? Would appreciate your advice on this.


    1. Hi Marco,

      Great questions. ClickFunnels, Thrive Architect and Lead Pages are all great tools and work perfectly for creating stunning landing pages and capturing emails.

      Aweber is super easy to integrate with all. I wouldn’t worry about the domain name or sub-domain names for my landing pages. 

      Just whichever you like using best. Here’s our review of Lead Pages which is what I’m using now. I’m really happy with how easy it is to use as well as their awesome customer service.

      Funnels truly begin on day one if you are targeting your content with keyword research and then of course leading that reader to another post, review, or landing page.

      But you should start a lead capture/email marketing system once you start getting organic traffic. The key is to have something of value that is original.

      Here’s another sources for you to check out… Simple Steps to start Email Marketing.

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