Wondering what is Traffic Outbrain? Is it a good source of traffic for your website?
Since Traffic Outbrain is so popular, you hear quite a bit of both positive and negative feedback from critics and the community alike.
There are some people that say it’s a fraud, while others claim that it is the marketing paradise of their dreams.
So let’s get this figured out, and you can decide if Traffic Outbrain is a useful marketing tool for your business model or not.
This is what we’ll discuss in this Traffic Outbrain review.
Traffic Outbrain Review
Product Name: Traffic Outbrain
Product Type: Native-ad Provider
Best For: Traffic Outbrain could be useful to those looking for new ways to advertise your company or need to send some traffic to a new product launch or marketing campaign.
Rating: 50/100
Summary: As a website owner myself, I would never recommend this product to another website owner as a way to monetize your site (See Disadvantages Section below).
For a business owner marketing a product, this might be an interesting way to bring in new leads. A bit cheaper than Google Adwords and more options to target your ideal targeted audience.
Recommended: Might be worth a try for a marketing campaign. Not recommended for Website Owners to monetize their websites (see below).
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What is Traffic Outbrain?
Originating from Israel, Traffic Outbrain is one of the largest native-ad providers online.
Outbrain is designed to promote online videos and content that is both personalized and relevant to its audiences.
Basically, it places advertisements under your articles, and when people click on them you earn some cash.
Website owners can also use this tool to earn revenue by hosting sponsored content on their web-pages.
If you are a business owner, you can advertise with this tool to generate more leads by increasing traffic to your blogs and articles.
One of the attractive things about Outbrain is that it uses a pay-per-click business model.
In other words, it’s a platform where you buy traffic, similar to Google’s Adwords.
You can also set budget limits for each day like Adwords, so you’ll never have to pay more than you want to on a given day.
Furthermore, Outbrain uses behavioral targeting, which shows the audience topics they want to read based on their recent search activity.
Using behavioral targeting for ad campaigns is an awesome way to drive targeted traffic to an offer.
You have a wide variety of features and customization you can use to meet the specific needs of your business.
Special Note on Traffic & Monetizing Websites:
You will need quality content on your website if you want this advertisement method to work.
Articles are usually the most effective type of content that you want to advertise, but your audience won’t read articles if they are poorly written.
With a few strategies based on providing a good user experience and quality content, you can bring in loads of free, warm targeted traffic to your website.
Can You Make Money From Traffic Outbrain?
Besides earning money indirectly through your advertisements, you can also earn a revenue by using the Traffic Outbrain widget on your website.
By doing so, you will become a publisher for Traffic Outbrain.
When someone clicks on an Traffic Outbrain link on your site, a commission will be sent to your account.
It works much like Google Ad-sense.
As a publisher, you will also receive a compensation based on how many people click on the Traffic Outbrain links.
It’s all based on clicks.
This is different from the typical affiliate business model. As the person doesn’t have to buy a product or service in order for you to earn a revenue.
For example, if you are part of Amazon’s popular affiliate program, then you can only earn money if someone clicks on your affiliate link and then buys a product from Amazon.
On the contrary, through Outbrain, you earn money when someone simply clicks on a link.
In other words, they don’t have to buy anything but only have to be redirected to another website.
So yes, you can certainly earn money by using this tool. However, their seems to be a high traffic minimum.
This means, that only large websites that receive a huge amount of daily visitors can make a decent revenue through this tool.
There are also a few other problems related to being a publisher for Traffic Outbrain, which we’ll discuss in the next section.
The Disadvantages of Outbrain
There are several disadvantages using Outbrain.
One reason why the company behind this marketing tool is receiving negative feedback is because they have been promoting “click bait” titles that are often misleading and downright annoying!
Do you want your website to look like a gossip magazine with advertisements everywhere?
Here’s an example of what is shown on CNN’s official homepage:
Doesn’t look great.
I wouldn’t want those ads on my website!
Furthermore, it’s been reported that some articles that show up are from fake news websites, websites pretending to be official news outlets.
You can see this would be a problem, if a fake news website is being advertised on CNN.
Since there are so many businesses that use Traffic Outbrain, it is almost impossible to completely screen all the content that get’s put in the publishers’ widgets.
Even if the articles being displayed aren’t scams, they can sometimes be off putting and inappropriate.
The company is, of course, working hard to screen the articles that are put on their advertisement tool.
In fact, repeat offenders are often banned from using Outbrain.
Articles related to alcohol, adult materials, gambling, weaponry, malware, illegal drugs, hate, scams, and more are banned from Outbrain.
Malware and Traffic Outbrain:
On another note, Outbrain seems to be adding malware to computers via advertisements.
There’s a virus called Traffic.Outbrain.com, which is a web-browser hijacker.
It hijacks your browser and randomly redirects to different websites, which can be really annoying!
It also changes your homepage to some random search portal, and changing it back can be quite a hassle.
Removing the malware is a challenge, so I don’t recommend clicking on anything related to Traffic Outbrain.
Oddly enough, the top results for Traffic Outbrain are all tutorials on how to remove the Traffic Outbrain virus!
Just keep in mind, the company we are talking about in this review is Outbrain, Traffic Outbrain is a virus.
It’s easy to confuse the too, as they sound the same.
Outbrain: Interesting Affiliations
Well known news outlets such as ESPN, CNN, NBC news, and more have been known to use the services of Outbrain on their respective websites.
That doesn’t say much about the integrity of such companies.
To basically have an extra revenue source, these companies will expose their online audience to malware?
Why would ESPN, CNN, and NBC news do that?
Traffic Outbrain maybe can make a little money, but I think there are much better ways to monetize a website.
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Any Pros with Outbrain?
I already mentioned that they offer a very flexible payment plan.
There is a $10 minimum for an advertisement budget.
In other words, you can choose not to pay more than USD $10 each day for these marketing services.
Although that’s standard for any online advertisement company.
The interface is also very easy to use, so you don’t have to worry much about technical know-how.
Everything is laid out plainly for you so that you can easily get Outbrain up and running for your website in no time.
Affordable cost per click (CPC) prices, is also another reason why Outbrain has become so popular.
The Final Verdict on Traffic Outbrain:
If you are a business owner looking for new ways to advertise your company, and you need some traffic, buying some traffic from Traffic Outbrain could be useful.
The platform is a little cheaper than Google Ad-words and you can choose your ideal audience for a more targeted result.
However, if you are interested in using Outbrain to earn money through clicks, don’t expect to earn a good deal unless you have a decent amount of traffic.
As a website owner, I would never recommend you to use this product.
This would be the absolutely worst user experience.
You would never want to send your site user to a product that could add malware to their computers.
They’d hate you and never come back to your site.
Who can do such a thing?
Personally, I recommend using your website as a platform to advertise affiliate products or your own services that are beneficial to people.
You know, things that help them out.
Plus, it works very well. Especially when you add email marketing and funnels.
You’ll see higher sales commission when you do right by your customers.
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Thanks for taking the time to read this what is Traffic Outbrain review! If you have experience with this platform, leave a comment below!
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