What to Promote on Your Website: The Products You Promote Matter

What to Promote on Your Website Photo

Promoting your site is important, but promoting it correctly is the key to financial success. Today we’ll discuss what to promote on your website and hopefully you’ll start to boost your site’s earnings.

If you recently created a website, wrote some content, targeted some keywords, and are seeing a steady flow of traffic, then you’ll probably want to know what to promote on your website.

Surprisingly, this is where a lot of people fail.

They’ll create a website, and do just about everything right… until it comes to making money from the website.

Do you promote affiliate products? Should you make your own product? Do you just try to collect leads?

What to do? Well, it’s actually not that complicated.

Image that links to a free course to learn how to build your own online business.

What to Promote on Your Website?

Once again, the easiest thing to promote on most websites will be affiliate marketing products.

For ideal conversions, the product should be related to the content of your website.

It’s easy to find products on ClickBank, it’s the largest affiliate marketplace out there, and thousands of internet marketers use it to find products to promote.

There’s just one problem; there are loads of scams in this marketplace, a bunch of junk products litter the affiliate area.

It wouldn’t do you any good to promote a scam!

A picture showing the steps to making money with affiliate marketing.

I recommend new affiliate marketers buy the product before you decided to promote it.

That’s the only way to tell if the product is a scam or actually useful.

Of course, to avoid the risk of losing money to a scam, research the product beforehand. Yes, there are a lot of fake reviews for scams out there, but it’s usually easy to tell if a product is a scam or not.

If you’re not sure, take a look at this article where I list a lot of scam red-flags to keep an eye out for.

Selling Digital Products from Your Site:

ClickBank will let you find e-books and other products that you can promote as an affiliate, and some of the products have pretty good affiliate programs too.

See, new marketers who want to launch their product and collect as many affiliates as possible who often pay 100% commission to new affiliates. This is not always the case, but it tends to happen from time to time.

The reason they do this is because they want as many people promoting their product as possible and they want a list of affiliates for future products, it’s a win-win situation for product creators.

Then, later on down the road, all they have to do is change the affiliate commission, and they’ll have a steady stream of cash from all their affiliates.

It’s a strategy that most product creators use to promote new products. 

It’s also a great way to make money from a website. I’m not saying that you need to learn how to make a product.

But if that’s what you want to do then by all means go ahead.

ClickBank University is a solid product from ClickBank that we reviewed and gave a solid rating that teaches you how to create digital products.

The point I’m trying to make is that you can find products that will let you keep around 100% of the earnings.

You Can Always Find a Product to Promote:

And let’s not forget that there are 1,000’s affiliate marketplaces out there! 

There are two other big ones, mostly for products in the internet marketing niche; Warrior Plus and JVZOO.

JVZOO makes it pretty easy for affiliates to see which products are performing well and which ones are not.

It lists the refund rate right there for everyone to see, and obviously the products with a high refund rate are likely low value and probably scams.

Look for products that are from reputable sellers and don’t have a high refund rate.

Promote Brand Name Products on Your Webiste:

Too easy, just throw your brand name product in the old Google Monster, add the words affiliate program, and you’ll get all the info you need.

You can apply to almost any niche related affiliate program and get accepted as long as you have a niche related website.

I found Apple’s affiliate program in 2 seconds with a Google search of… Apple Affiliate Program.

A screenshot of Apple's affiliate program.
Here’s The Apple Affiliate Program To Promote High End Apple Products, Apps, and iTunes.

You’ll find most every product in the world has an affiliate program.

It might pay less than 10% commissions, but people who land on brand name sites (sent by you via your affiliate link), convert online sales at a much higher rate.

There’s A Product for Every Niche!

I know that you’re probably thinking you have to promote products in the internet marketing niche.

But that’s not the case.

There’s always something to promote!

Even if you make a website about cooking or some obscure topic, there’s a good chance someone has a product in that niche with an affiliate program you can join.

A screenshot showing the many industries and categories of affiliate programs.
Just some of the many things you can promote on your website!

On JVZOO, there’s a section where you browse products per category – and there are a lot of categories!

There are over 20 categories to choose from and that’s just with this one affiliate marketplace.

If you want to promote a product as an affiliate, check out the three marketplaces I mentioned in this article; ClickBank, Warrior Plus, and JVZOO.

Physical Products Bring Bigger Commissions:

Then again, if you don’t want to promote e-books are other courses as an affiliate, there are plenty of other options for you too.

Amazon, the largest online store in the world, has an affiliate program too, and hundreds of people use it to make a good amount of income online.

For more information, read this story about how a teenager created an Amazon review website and paid off his student loans in record time!

So, all it takes is to find a product on Amazon that’s related to the topic of your website, and include the affiliate link.

Sometimes all it takes is to write a review about a product you bought on Amazon and point people towards the same product, except you’ll earn a commission when they make a sale.

Membership Affiliate Programs are Awesome!

There’s another type of affiliate program you can promote; membership websites.

There are a lot of courses that require a monthly fee, and you can earn reoccurring commissions with these affiliate programs.

Almost every dating site has an affiliate program, and many of them pay up to 75% commissions. So many of the sites charge $30/mo and you make a reoccurring $22.50/mo. Imagine if you have 300 members that stay on 6 months at a time? That’s $7,750 per month from one affiliate.

Two of my favorite affiliate programs (and they’re not my favorite because of the income potential) are Thrive Membership and Wealthy Affiliate.

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Turn Your Website Into an Cash Machine:

The two programs I just mentioned are not only amazing affiliate programs, they teach you how to promote stuff online.

You’ll learn to build websites, sales funnels, email optin’s, you name it, they’ve got it covered.

Thrive is what I run on this site. It provides amazing website themes and functionality to a website.

Like sales pages (landing pages) email optin’s, etc. It’s a higher level education to improve one’s online business, after you’ve already got one started.

Click here to read our Thrive Architect Review.

Wealthy Affiliate is where everyone should get started out online.

It has a community and online business training center, it’s where I learned most of what I know about how to make money online. Their affiliate program is also awesome.

You can read my review about Wealthy Affiliate here. 

Thanks for taking the time to read this article! Hopefully, you now have a better understanding as to what to promote on your website.

Please leave a comment below!

About the Author

Hi, I’m the founder of Learn to Grow Wealth Online. My goal is to help you create a brilliant online business. One that is profitable and will grow wealth for you and your loved ones well into the future. If you're willing to put in the effort, I can help you create your own source of online income.


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  1. Hi Todd,
    An interesting article about what to promote on your website. What I think is most important is to only promote products you know are good quality. There are many low-quality products on some of the affiliate networks, particularly Clickbank, that you can easily get yourself a bad reputation.
    With so many affiliate programs available and some good products, there’s no need to promote the first thing you find. Make sure it will give your visitors good value. When promoting physical products Amazon is great, people trust Amazon!
    I must admit, I’m like you Todd, I love products that give a recurring payment. I have no experience with dating sites but I am an affiliate to a couple of membership sites and it’s a really great way of earning a passive income.
    Thanks for the awesome advice!

    1. Hey Peter,

      Nice to get your feedback and sage advise. I think promoting the highest quality and helpful products is one of the most important factors to long term success with one’s website. And if it’s a reoccurring sale, that just sweetens the deal.

      Find the right products to promote is super important, but more important is making sure you get that targeted traffic that is already interested in what your website or blog is selling. And for that, I’ve made my free eBook for anyone interested to learn how to rank content quickly and effectively.


  2. Hello Todd, the information you are providing is very helpful, I have a website too and I am starting to consider an affiliate program, I will visit ClickBank and will take a look at it and ClickBank University seems very interesting.

    Have you heard of CJ, do you have any experience with it?


    1. Commission Junction has been fine to work with, maybe even easier to work with than ClickBank. Regardless of whomever you work with, make sure the the products you promote have good customer service and flexible refund policies. If you have a strong affiliate partner that provides good customer service, you’ll do great.



  3. I am a member of Wealthy Affiliate and am learning the ropes on Affiliate Marketing. I didn’t realize that some affiliates will pay 100% at first. Currently, the main affiliate that I am using is Amazon. So far, it’s working pretty well. I haven’t tried promoting e-books yet and wasn’t even thinking about it, until I read your article. Great advice..thank you!

    1. Thanks Misty for your feedback. I think you’ll always have consistent success promoting products from Amazon simply because of their solid reputation and quality customer service.

      As far as making money off of your website, I think it’s always good to be open minded to new ideas. Have a great weekend. Todd

  4. Hi, Todd I really enjoyed your article on what to promote online to make money. You mention Amazon Clickbank, wealthy Affiliate, Jaaxy, Warrior Plus, and JVZOO. I agree totally with you about Wealthy Affiliate and Jaaxy. I have heard of Clickbank and Amazon too. But I haven’t heard of Warrior Plus or JVZOO. What is Warrior Plus? What is JVZOO? Are they worth investing into?

    1. Hi Tim,

      Thanks for your feedback, I think it’s best to stick with some solid products when it comes to promoting goods or services on your site.

      Warrior Plus is a membership service and I don’t recommend it. JVZOO is basically a platform to launch internet marketing products. Honestly, most of the products on their are inferior programs and some are outright scams so I’m not into promoting them as well. I have seen a few decent programs from JVZOO, but few and far between.

      For internet marketing and online business training, stick with Wealthy Affiliate.

  5. Hey man,

    I really found your information super helpful. I am a beginner in the whole online business and creating your website, let alone know what to promote on my site. I really like the idea of affiliate programs because some pay very well.

    I have a website about health and fitness.

    What type of affiliate programs do you recommend me to earn the most revenue while helping people out?

    1. Hi Emmanuel,

      Thanks for your feedback, happy to help. You need to learn about your health and fitness niche and become the expert. Start review products you already know and explore your niche. I would say that once you start getting traffic, you should go with a simple affiliate like Amazon. They convert well due to their high trust factor and brand name, but it’s up to you to figure out what to promote. Stick with quality of profitability. Once you find a quality product, get the affiliate directly from the bran name company to bypass Amazon.

      Split test your affiliate links (amazon and brand name company for the same product) and see which converts higher. You might find it is Amazon even though the brand name company pays better.



  6. I’m kinda new to blogging and I have struggled a bit trying to find the right products or services for one of my sites.

    You have really made some great suggestions as to where to find some Affiliate programs! Thank-you!

    I will definitely be researching the suggestions you made in this article for finding the right products to promote on my website. What is your best advice for recurring payments or subscription services to offer?

    1. Hi Tom,

      For reoccurring affiliate’s you’ll want to look for monthly membership programs. Your dating websites are probably the most used and well known. You figure most people stay on a dating site until they find somebody. But I think educational membership sites also work well. Hopefully you can find some membership sites that retain clients for years so that your commissions will be generated month after month for years to come.

      Just do a little research and make sure the affiliate’s you promote on your website of are of the highest quality. I’d personally check out their services and customer support, otherwise this could reflect poorly on your site.



  7. Hey Todd, great article about promoting affiliate products to earn money from your website. I have a website. I was thinking about how do I earn money from it whether using google adsense or affiliate marketing. Since I am a newbie in this sector, hoping to get more quality articles like this from you to move forward. Thanks…

    1. Hi Mazed,

      In general Google Adsense isn’t usually the most profitable way to make money online. Now that being said, I do have a friend that makes over 4K/mo all from Google Adsense with a very simple website. The site functions as a translator of names in Asian languages. He gets so much traffic that Adsense is easier for him.

      And really, why not do both. My traffic is very targeted to bring people in my niche to my site. I focus heavily on organically ranking that content, so I need my posts to lead people to helpful products and that’s best accomplished with affiliate marketing.

      But you might notice I have Goolge Adsense always running on my side bar, they make a little money, nothing compared to affiliate commissions.

      Thanks for your feedback on our post,


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